May 21-24, 2006 | Amelia Island, Florida
iMedia Executive Editor Brad Berens recounts what was covered at the Amelia Island Agency Summit roundtables.
iMedia's breakout session on client, agency and publisher relationships provided a forum for a frank discussion on how to build and maintain strong, cooperative and more productive interactions.
Tuesday's iMedia's panel discussion offers engagement strategies to leverage the audience's desire to become involved in brand conversations.
Starcom USA's SVP, director of strategic planning, Esther Franklin, steps above the tactics to deliver a strategic perspective on engagement.
How the Food Network channel, FoodNetwork.com and Sprint/Nextel used an integrated marketing campaign to reach mobile moms.
iMedia Editor Jodi Harris reports on the Amelia Island Agency Summit's keynote presentation.
Summit attendees debate the present and future of BT, talking about price, effectiveness and the best categories.
Roundtable discussions over online video advertising raised questions about standards, formats and what it's going to take for the space to grow up.
Advertisers gathered to discuss the big issues surrounding email marketing, whether CAN-SPAM did anything, and if legitimate marketers can still rent lists.
iMedia's Agency Summit hosts a roundtable discussion on the challenges of integrating the many platforms of today's complex marketing campaigns.
The engagement guru chats with our exec editor about what engagement is, why marketers are buzzing about it, and the challenges ahead.
Goodby Silverstein & Partners share some of the most powerful tools for building engagement in today's cluttered media landscape.