Connecting with Mom Bloggers

Tapping into the power of the mom blogosphere is not as easy as you think. In this special edition of iMedia Connection, five influential bloggers share their advice on how to set up successful partnerships that benefit brands, bloggers, and readers alike.
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	4 ways to blow your PR pitch By Melinda Roberts, Founder, The Mommy Blog Bloggers can spot boilerplate text and poorly researched inquiries from a mile away. If you want to get on their good sides, avoid these common faux pas in your outreach.
	Blogger outreach based on quality, not quantity By Lindsay Maines, Editor, Rock and Roll Mama, Lifetime Moms "Blogger outreach" -- it's a phrase that makes many marketers cringe. These insights can help alleviate the pain often associated with this process.
	Meaningful ways to partner with bloggers By Beth Feldman, Founder, Role Mommy There are myriad ways for brands to connect with bloggers. Here are five approaches to consider.
	Tips for finding bloggers who fit your brand By Amy Lupold Bair, Owner, Resourceful Mommy Media Not all bloggers are created equal. Employ these tips to find the ones who are most closely aligned with your goals.
	6 little-known truths about mom blogs By Liz Gumbinner, Editor-in-Chief, Cool Mom Picks If you're looking to forge relationships with mom bloggers, here are a few things every brand must know before reaching out to them.

iMediaConnection

Connecting with Mom Bloggers

4 ways to blow your PR pitch

Blogger outreach based on quality, not quantity

Meaningful ways to partner with bloggers

Tips for finding bloggers who fit your brand

6 little-known truths about mom blogs

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