Industry Polls

Collective Media

Welcome to Industry Polls

At each of iMedia's major Brand, Agency and Breakthrough summits throughout the year, we use real-time interactive polling technology during our general sessions to get answers from attendees on a variety of industry issues. Our summits bring together approximately 400 senior level executives from major brand marketers, leading agencies, digital marketing technology providers and online publishers involved in the industry today. The ratio is 40% marketers/agencies and 60% technology providers/publishers.

The results are often surprising and always illuminating, and provide a snapshot in time as to how the industry's major stakeholders are perceiving and reacting to the most critical issues of the moment. Take a look at the most recent survey results.

Brands turn to measurable campaigns to fight recession

Latest Survey

With the current economic recession, digital marketing professionals are holding out hope that some of the budget dollars originally slated for traditional marketing will move into the cheaper, more measurable digital medium -- and they just might be in luck.

  • March 22 - 25, 2009 | Breakthrough Summit
  • Coconut Point, Florida

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Upcoming Summits

iMedia Summits are the ideal place to gain first-hand insight and share your experience. Request an invitation to the next iMedia Summit to participate in the poll and be the first to receive the results!

Brand Summit
Driving Interactive Summit

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Previous Surveys

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