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Breaking the Cycle: How to Halt the Race to the Bottom April 30 - May 3, 2017, New Orleans, LA

Agencies today are getting squeezed from all sides. With brands increasingly working directly with publishers and tech providers, and bringing more and more functions under their own roofs, agency leaders can quickly find themselves spending just as much time defending their own existences as they do creating compelling campaigns for clients. How did we get here? How did we go from being heralded as brilliant “mad men” to being pigeon-holed as glorified middlemen?

As agency leaders, it’s time to change the conversation. It’s time to spend less time fretting over and defending acceptable margins and more time delivering the unique value that is inherent within the modern agency and its deep pool of creative resources and subject-matter expertise. Join other agency leaders at the iMedia Agency Summit to discuss:

  • The structural challenges agencies face in the ever-evolving marketing landscape
  • How to partner smartly with media and technology vendors in order to amplify value for the client
  • The types of talent needed to run a healthy business in today’s marketing world
  • How to keep up with evolving content trends, devices, and channels
  • Best practices for keeping lines of communication open and honest with clients

Attendee Benefits

iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Passes to this iMedia Agency Summit are primarily reserved for sponsoring companies. Contact Oscar Gardner, iMedia sales director, for more information. High-value, customizable sponsorship opportunities are available, but they won't last. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the marketer-only, closed-door ASPEN Group
  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive One to One program
  • Complimentary meals and beverages
  • Complimentary 3-night stay at the The Ritz-Carlton, New Orleans 

People are far more engaged than in many of the other conferences I attend. They’re there to learn.” Jason Hartley
VP, Search Marketing Practice Lead
360i

Featured Speakers

  • Deb Boyda

    Deb Boyda

    President, Central Region

    SapientRazorfish

  • Price Glomski

    Price Glomski

    Executive Vice President

    PMG

  • Bryant King

    Bryant King

    Chief Engagement Officer

    CP+B

  • Sally McRae

    Sally McRae

    Professional Athlete

    SallyMcrae.com

  • John Moore

    John Moore

    Global President

    MullenLowe Mediahub

  • Josh Rose

    Josh Rose

    Chief Creative Officer

    Weber Shandwick

  • Pam Scheideler

    Pam Scheideler

    Partner, Chief Digital Officer

    Deutsch

  • Agenda

    Sunday, April 30, 2017

    Registration Desk Open

    Marketer-Only Meeting (Agency Executives Only)

    Sponsored Presentations (Agency Executives Only)

    Welcome Reception & Dinner

    Opening Keynote: The Best Is Yet to Come
    Sally McRae, Professional Athlete, SallyMcrae.com

    Monday, May 1, 2017

    Lounge
    Brought to you by: PatientPoint

    Breakfast and Sponsored Presentations (Agency Executives Only)

    Seller Breakfast

    Transition Break

    Welcome Remarks & Industry Insights from iMedia
    Christian Arens, Managing Director, iMedia Communications

    Keynote: The Lost Art of Creativity in Media
    John Moore, Global President , MullenLowe Mediahub

    Insight Presentation
    Bryant King, Chief Engagement Officer, CP+B

    Insight Presentation: The Freedom of Independents: From a Holding Company Survivor
    Price Glomski, Executive Vice President, PMG

    Lunch

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Free Time

    Sponsored Presentations (Agency Executives Only)

    Dinner

    Tuesday, May 2, 2017

    Lounge
    Brought to you by: PatientPoint

    Breakfast and Sponsored Presentations (Agency Executives Only)

    Seller Breakfast

    Transition Break

    Interactive Session: Design Thinking Workshops for Marketers and How it Leads to Innovation

    Lunch: 2017 ASPY Awards Presentation

    Welcome Back from iMedia
    Christian Arens, Managing Director, iMedia Communications

    Keynote: The End of the Big Reveal
    Pam Scheideler, Partner, Chief Digital Officer, Deutsch

    Insight Presentation
    Deb Boyda, President, Central Region, SapientRazorfish

    Insight Presentation

    Keynote: Campaign Ecosystems: The New Approach to Integrated Marketing
    Josh Rose, Chief Creative Officer, Weber Shandwick

    Transition Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Break

    Extended Networking

    Wednesday, May 3, 2017

    Breakfast and Sponsored Presentations (Agency Executives Only)

    Marketer-Only Meeting (Agency Executives Only)

    Lunch
    Brought to you by: Panamplify

    Summit Ambassadors

    Event Sponsors

    • Adtheorent
    • Selligent
    • Waze
    • 4C Insights
    • Ad Supply
    • Factual
    • Global Wide Media
    • ibotta
    • Jun Group
    • Marin Software
    • Panamplify
    • PatientPoint
    • Sojern

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Oscar Gardner, Sales Director
    oscar@imediaconnection.com

    Location

    The Ritz-Carlton, New Orleans
    The Ritz-Carlton, New Orleans 921 Canal Street
    New Orleans, LA 70112

    504-524-1331

    Set within the historic 1908 Beaux Arts Maison Blanche building, The Ritz-Carlton, New Orleans retains the grace and charm of an antebellum mansion. Guests of this French Quarter hotel have the advantage of staying near popular area attractions, including Bourbon Street, but can also experience local traditions in the Courtyard, which hosts special events with its Crawfish Concierge, Snowball Sommelier and Oyster Butler. The Ritz-Carlton, New Orleans offers a peaceful retreat with features including:

    • Luxury guest rooms and suites blending elegant décor with modern amenities 
    • Live music at the Davenport Lounge 
    • M bistro, offering a farm-to-table dining experience 
    • Destination spa, the largest in the city, offering more than 100 treatments 
    • Enchanting venues and state-of-the-art meeting spaces 
    • Courtyard, offering a space for guests to relax or host private events