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Why digital ad targeting is failing

By Jake Bailey Published May 11, 2012

The industry is still a ways off from being able to fully leverage data surrounding ad context and consumer behavior. Find out how we can solve this problem.

6 steps to successful behavioral-based trigger marketing

By Andrea Krohnberg Published May 10, 2012

If done right, trigger marketing delivers relevant messages to willing customers at the right time. Here are six advanced techniques.

How to do "regional" right

By Bonnie Kintzer Published May 09, 2012

The concentration and repetition of regional advertising truly drives your marketing messages home. Here's how to craft a rich regional strategy.

How to find your audience with retail targeting

By Jake Bailey Published May 08, 2012

The "ubiquity of screens" has created a highly fragmented marketplace that presents a greater challenge for brands to engage with consumers. Read ahead to make your message heard.

New insights into shopper marketing

By Neel Grover Published May 04, 2012

The offline and online worlds are blurring, and consumers are turning to an ever-widening variety of information sources before making a purchase. Learn how to adapt accordingly.

Why brands on a budget need bloggers

By Bonnie Kintzer Published April 19, 2012

Working with bloggers is one of the smartest things a small brand can do to amplify its presence and compete with bigger and better-funded rivals. Read about the best way to incorporate bloggers into your campaigns.

A retailer's guide to creating brand loyalists

By Millie Park Published March 29, 2012

To avoid frustrating customers with irrelevant recommendations, retailers need to understand their behavior. Here's a guide to building a lasting, brand-loyal relationship.

The rich revenue stream of big data

By Michael Driscoll Published March 28, 2012

Digital advertising that isn't woven into the user experience can be irrelevant and annoying. Here’s how to use big data analytics to deliver just the right information.

How 10 apps became indispensable to moms

By iMedia Editors Published March 21, 2012

If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.

The new targeting strategy you should know

By Jonathan Slavin Published March 01, 2012

While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par and why you should embrace IP audience targeting.

5 winning demographics you should be tracking

By Jere Doyle Published February 13, 2012

Marketers need to change the way they reach their target market. Here are five second-level demographics to pay attention to now.

The answer to inadequate metrics

By Tony Zito Published January 27, 2012

Gone are the days of archaic metrics like CTR and view-through attribution. Read on for the revolutionizing performance metric that improves optimization and attribution techniques.

3 outdated metrics you're still using

By Tony Zito Published January 26, 2012

While consumers continue to adopt new digital behaviors, marketers have yet to develop tools to keep pace with consumer behavior. Here are optimization metrics that fail to provide adequate insight into overall campaign performance.

How to know when retargeting will make a difference

By Nena Marin Published January 25, 2012

A recent study on retargeting demonstrates that similar behavioral patterns are often observed in vastly differing audiences. Read on to see how you can make the most of this information.

How to resonate with gamers

By Hal Halpin Published December 05, 2011

Gamers are one of the most jaded and cynical demographics -- and they're also one of the most desirable. Find out how to win them over.

7 ways you're abusing your best customers

By Jim Nichols Published November 21, 2011

Although digital helps marketers treat people better, it also gives companies unique tools to violate consumer trust and respect. Ask yourself if your company is guilty of these bad behaviors.