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5 winning demographics you should be tracking

By Jere Doyle Published February 13, 2012

Marketers need to change the way they reach their target market. Here are five second-level demographics to pay attention to now.

The answer to inadequate metrics

By Tony Zito Published January 27, 2012

Gone are the days of archaic metrics like CTR and view-through attribution. Read on for the revolutionizing performance metric that improves optimization and attribution techniques.

3 outdated metrics you're still using

By Tony Zito Published January 26, 2012

While consumers continue to adopt new digital behaviors, marketers have yet to develop tools to keep pace with consumer behavior. Here are optimization metrics that fail to provide adequate insight into overall campaign performance.

How to know when retargeting will make a difference

By Nena Marin Published January 25, 2012

A recent study on retargeting demonstrates that similar behavioral patterns are often observed in vastly differing audiences. Read on to see how you can make the most of this information.

How to resonate with gamers

By Hal Halpin Published December 05, 2011

Gamers are one of the most jaded and cynical demographics -- and they're also one of the most desirable. Find out how to win them over.

7 ways you're abusing your best customers

By Jim Nichols Published November 21, 2011

Although digital helps marketers treat people better, it also gives companies unique tools to violate consumer trust and respect. Ask yourself if your company is guilty of these bad behaviors.

Why our obsession with channels needs to end

By Andrea Krohnberg Published November 09, 2011

Channel integration will only work when done with your customers' actions and preferences in mind. Follow these steps to build customer-centric marketing plans for 2012.

The social-savvy way to filter your data

By Eric Wheeler Published October 26, 2011

All of the data in the world doesn't accomplish much without the right filter. Find out how you can bridge the gap between the numbers and the real people they represent.

6 tips for driving leads through a corporate media site

By Kim Weins Published October 10, 2011

Corporate media sites enable companies to share useful content with a strategic target audience. Learn how to create or improve your own version of this valuable tool.

7 best practices for running a retargeting campaign

By Samir Soriano Published September 28, 2011

When done right, retargeting is a simple and cost effective way to bring people back to your website. These tips will show you how to avoid the pitfalls and help you reach your goals.

Facebook's novel approach to ethnic targeting

By David Burgos Published September 13, 2011

Facebook's approach to multicultural marketing is quite different from what the vast majority of brands in the U.S. do to reach ethnic consumers. See what lessons you can glean from its methods.

The hybrid future of online ad targeting

By John Mracek Published August 30, 2011

Current digital targeting methods aren't making the grade. Consider this blended approach to finding the right audience at the right time, in a brand-safe environment.