By Dan Darnell Published June 19, 2013
Along with the benefits of e-commerce personalization, there are innate risks. Here are the most commonly committed sins and how to avoid them.
By Usama Fayyad Published May 14, 2013
Marketers have access to a wealth of data about consumers in real-time. Here's how to use this information to deliver incredibly relevant and useful advertising.
By Jason Stewart Published May 08, 2013
For years, B2B marketers have been funneling money into untargeted ads -- and essentially flushing money down the drain. Here's how to recover.
By Joseph DeLuca Published May 06, 2013
The growing trend of cocooning is changing how brands interact with consumers. Here's how to engage the customers who choose to stay home.
By Amy Masters Published April 15, 2013
Many marketers are using big data in ineffective, illogical, or incomplete ways. Let's look at the most common offenses.
By Eric Picard Published April 11, 2013
Despite the importance of targeting in online advertising, few people in our industry understand how the required information is gathered. Let's take a closer look at how to find the data.
By Samson Adepoju Published April 09, 2013
The unfortunate placement of an online ad can be its doom. We've all seen what can happen. Here's how to avoid these embarrassing mistakes.
By Dax Hamman Published April 03, 2013
Many marketers consider site retargeting the most effective tactic in their media plans, yet the way it is measured is critically flawed. Here's how to do it right.
By Brittany Schermerhorn Published April 01, 2013
Lookalike Audience targets consumers that look like those in a marketer's existing Custom Audience database. Great, but do "likes" really indicate possible purchase intent? Here's the scoop.
By Tricia Despres Published April 01, 2013
Did New Coke teach us nothing? Don't screw with a good thing. Here are the lessons we learned when these beloved brands dared to toy with their own images.
By Jarvis Mak Published March 28, 2013
Retargeting can deliver impressive ROI -- when done right. Here are the missteps to avoid when creating an attribution framework.
By Paul Gorrell Published March 20, 2013
Recruiters are fiercely fighting over a small set of marketing professionals with certain skills. Here are the job openings that agencies are competing to fill.
By Shannon Duffy Published March 20, 2013
Navigating the seas of marketing data can be challenging. Use this guide to set sail in the right direction.
By Geoff Gieron Published March 05, 2013
If you want to make real connections with your customers, you must respect them. It's time to take DNT seriously.
By Rebecca Lieb Published December 06, 2012
Digital marketers have access to more personal data than ever, but privacy concerns can be misleading. Here is the real deal with real-time bidding.
By Vanessa Naylon Published December 05, 2012
With 266 billion "likes," follows, and other social cues to analyze, marketers are more equipped than ever to determine relevance. Here's how the interest graph can make your targeting dreams come true.
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1 7 cool web design trends to watch
2 12 habits of successful social media managers
3 The 4 biggest wastes in your marketing budget
4 The 7 best photos to post on Facebook
5 The 8 best social media campaigns of 2012
