How can publishers who devote endless time and resources to quality content generate enough revenue to remain profitable?
Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...
As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017...
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on...
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
The true value of cross-device campaigns comes from activating your data in real time...
82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
Guess what? You don't have to choose between an ad-based or content model. Here's why.
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
The amount of content generated and distributed by marketers is staggering. Learn practical ways to integrate A.I. to save time and effort.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
See what it'll take to overcome the industry's performance marketing crisis.
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Here are three potential pathways header bidding may take in the future.
These recommendations should be the immediate priorities for a team looking to protect ad dollars and facilitate data-driven decisions.
Discover the hang-ups surrounding programmatic that plague advertisers, and why one expert believes they're unfounded.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
Brands can better protect themselves from fraud by implementing the following best practices.