When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Check out how these three companies are not only driving downloads, but measurable consumer engagement, too.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Check out how to infuse automated marketing into your campaigns, along with what its future holds.
It's not too late to make sure your mobile presence is primed for success this busy shopping season.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
What does the new search frontier look like? Here are the latest ways to achieve success with search marketing campaigns.
Nowhere is the AI revolution quite as apparent it is with bots. Discover what works (and what doesn't) from the brands who tried it first.
Here's how marketers can explore the power of digital identity by understanding the complete online make-up of consumers.
There are many misconceptions around targeting to Gen Y. Here are some real, actionable ways you can reach this coveted demographic.
Discover several strategic methods for making the most of your mobile influence.
When it comes to mobile ads, the experience is everything. Here are some campaigns that succeeded because they did things differently.
This summer's most popular app shows marketers how they can "catch 'em all" with AR.
App installs and gaming apps are the recipients of a majority of mobile ad spend. Discover where marketers must focus their targeting.
Here are just four of the ways user quality strategy leads to increased revenue.
Research says that marketers can't pinpoint where most of their consumers come from. Check out these new solutions for measuring hidden engagement.
People do most of their digital shopping on mobile, but mobile's share of revenue still lags. Here's how retailers are working furiously to close the gap.
The hunting ground must widen in order to snag the wandering gaze of today's web surfer. Take note of the arenas that are shaping the future.
The vast majority of downloaded apps are deleted after just one use. Check out these tips for getting your app noticed and earning high praise from your users.