Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...
POSSIBLE UK CEO Neil Miller on mobile’s social capabilities, prospects for AI and why short-termism keeps him awake at night...
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017...
This year’s Google Developer conference ended last week, and we did not see any shiny new phones or covetable home objects...
Today's gaming apps are getting people moving, which is good for them and us.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
Marketers know more about their customers than ever before. So why is so much marketing irrelevant?
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Check out how these three companies are not only driving downloads, but measurable consumer engagement, too.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Check out how to infuse automated marketing into your campaigns, along with what its future holds.
It's not too late to make sure your mobile presence is primed for success this busy shopping season.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
What does the new search frontier look like? Here are the latest ways to achieve success with search marketing campaigns.
Nowhere is the AI revolution quite as apparent it is with bots. Discover what works (and what doesn't) from the brands who tried it first.
Here's how marketers can explore the power of digital identity by understanding the complete online make-up of consumers.
There are many misconceptions around targeting to Gen Y. Here are some real, actionable ways you can reach this coveted demographic.
Discover several strategic methods for making the most of your mobile influence.