Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Need to rethink email solutions this year? Check out these three companies.
Self-educated buyers present a challenge when it comes to reaching conversions.
Guess what? You don't have to choose between an ad-based or content model. Here's why.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
Take a look at some of the exciting opportunities ahead for the industry this year.
The amount of content generated and distributed by marketers is staggering. Learn practical ways to integrate A.I. to save time and effort.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
Check out how to infuse automated marketing into your campaigns, along with what its future holds.
Here are three potential pathways header bidding may take in the future.
These recommendations should be the immediate priorities for a team looking to protect ad dollars and facilitate data-driven decisions.
Brand storytelling is changing with today's consumer. Take a look at one example marketers can learn from.
How do you assure that your campaigns are living up to their full potential? Discover three ways to "Always Be Testing."...
Nowhere is the AI revolution quite as apparent it is with bots. Discover what works (and what doesn't) from the brands who tried it first.
The tools that truly excite marketers can also cause them the most angst. To ensure you're making informed decisions, here are the questions advertisers need to ask their platform partners.
Data is something you should be able to rely on. Here's how to make sure you're getting an accurate reading on your audience.
Site testing doesn't mean a thing without a disciplined framework.
These common misconceptions could be leading your team astray.
Here are just four of the ways user quality strategy leads to increased revenue.
This form of artificial intelligence is rapidly evolving. Discover how it will impact our industry.
Discover how to cut through the hype in order to develop bots that meet your customers' expectations.
Relying on retail sales data is frustrating for most agencies and publishers. Here's the solution.