The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
Take a fun look at what made 2016's most popular video campaigns so hot.
From Facebook video to Snapchat to Instagram influencers, here are some favorite campaigns that have leveraged social media in new and inventive ways.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
Don't miss this year's collection of top emails to inspire your future sends.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.
Celebrities were at the helm of music-themed advertisements that dominated October.
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
Growing a brand without any meaningful investment in advertising is a feat all marketers can learn from. Here are the top 10 best ad-free brands.
In a world where brands are increasingly expected to humanize their advertising, many still choose to ignore racism. Here are the few that have taken a stance and the outcomes of their...
Brand storytelling is changing with today's consumer. Take a look at one example marketers can learn from.
Are either of the major party candidates doing SEM right? Here's a nonpartisan breakdown of their search marketing initiatives.
E-commerce continues to change the retail landscape. See how Macy's is responding to the evolution and how retailers should hone an omnichannel approach.
In order to combat this common practice, marketers must work to stay ahead of the curve. Here are the latest developments and how they affect our industry.
What are the primary psychological drivers of personalized content? Find out how important psychology is in ad creation.
While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.
It's more critical than ever for marketers to confirm their digital dollars are reaching their desired segments.
MGM Resorts is taking Snapchat to the next level. Discover how its geofilters are dominating Las Vegas and what you can learn from its strategy.
An outstanding example of video marketing is something any advertiser can learn from. Here are the campaigns that show what it takes to succeed.
How do you translate terabytes of consumer data into compelling, personalized experiences delivered on time and in context? Clorox shows you its new tricks.
In order to figure out the issues, the systemic problems facing the business have to be discussed. Here they are.
Here are the methods advertisers can use to understand the true success of campaigns at an individual partner level.
When it comes to mobile ads, the experience is everything. Here are some campaigns that succeeded because they did things differently.