Adam Root is the senior vice president of strategy at Ackerman McQueen and interim chief operations officer at Marketing Zen A huge number of consumers have conditioned themselves to ignore...
Who struck email gold this year? Chris Marriott, Marketing Democracy's President & Founder rounds up 2017's best in class.
Authenticity and strong editorial principles can give marketers the big scoop, says Dan Curran, PowerPost's CEO & Founder.
Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Transparency with subscribers is the best ally available when testing new business models. While most publishers know that, it can be difficult to understand what “transparency” means in...
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
Today's content-saturated world presents marketers with a similar scenario. For every article or video you toss to the world, there are thousands of others clamoring for consumers' limited...
How can publishers who devote endless time and resources to quality content generate enough revenue to remain profitable?
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...
Today's gaming apps are getting people moving, which is good for them and us.
Need to rethink email solutions this year? Check out these three companies.
Self-educated buyers present a challenge when it comes to reaching conversions.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
Marketers know more about their customers than ever before. So why is so much marketing irrelevant?