Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Transparency with subscribers is the best ally available when testing new business models. While most publishers know that, it can be difficult to understand what “transparency” means in...
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
Today's content-saturated world presents marketers with a similar scenario. For every article or video you toss to the world, there are thousands of others clamoring for consumers' limited...
How can publishers who devote endless time and resources to quality content generate enough revenue to remain profitable?
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...
Today's gaming apps are getting people moving, which is good for them and us.
Need to rethink email solutions this year? Check out these three companies.
Self-educated buyers present a challenge when it comes to reaching conversions.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
Marketers know more about their customers than ever before. So why is so much marketing irrelevant?
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
Marketers need to be less tech focused and more in tune with the needs of their consumers...
See how AI pioneers are changing the way marketers market.
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.