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With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...

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The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...

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Today's gaming apps are getting people moving, which is good for them and us.

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Need to rethink email solutions this year? Check out these three companies.

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Self-educated buyers present a challenge when it comes to reaching conversions.

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Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.

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Marketers know more about their customers than ever before. So why is so much marketing irrelevant?

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No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?

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Marketers need to be less tech focused and more in tune with the needs of their consumers...

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See how AI pioneers are changing the way marketers market.

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Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.

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There are real and measurable benefits to producing content. Find out more about this mighty marketing tool.

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Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.

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Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.

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Find out why stacking your team with one or the other isn't ideal and what it takes to bond these experts for success.

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Consider these data points regarding things to come -- and the underlying trends that you need to keep in mind.

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We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.