There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Take a fun look at what made 2016's most popular video campaigns so hot.
Discover a profound change in thinking from one of the most powerful brands and how it has changed the way it builds campaigns.
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
Celebrities were at the helm of music-themed advertisements that dominated October.
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.
Knowing that every industry provider defines strategy differently, how do you go about finding one that helps you? Here are the 10 common denominators every content marketer must know.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
The publishing giant is ramping up its e-commerce efforts. Here's what online retailers can learn from BuzzFeed and other big names.
Most marketers agree that it takes a delicate balance of technology and creativity to reach their consumers.
Though there's no one-size-fits-all approach, the following are four key approaches to measuring ROI for content marketing initiatives.
Some argue the agency model is broken, and most would agree it could use at least a few fixes. Here's how today's agencies could stand to improve.
Discover some of the newest and most effective strategies for using CTAs.
Brand storytelling is changing with today's consumer. Take a look at one example marketers can learn from.
What are the primary psychological drivers of personalized content? Find out how important psychology is in ad creation.
Tap into the following engagement factors to see the strength of these tactics in action.
Follow these tips for marketing that resonates with today's young adults.
What does it mean to be a great global brand? Depends on who you ask.
Despite the data available, at least one big brand isn't taking advantage of dynamic content personalization. Discover what this means, and how it can do better.
This summer's Pokemon Go craze allowed for some unique marketing. Discover how your small biz can create opportunities around what's hot right now.