Integrate information sources and tech to realise the data-driven marketing dream, says Paul Maraviglia, MaxPoint's General Manager, Europe.
Transparency with subscribers is the best ally available when testing new business models. While most publishers know that, it can be difficult to understand what “transparency” means in...
Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...
Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...
When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Marketers need to understand the fundamentally different mental models of how Boomers consume content. Here are tips to get you started.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
This summer's Pokemon Go craze allowed for some unique marketing. Discover how your small biz can create opportunities around what's hot right now.
Discover the methods that work for gaining adoring brand fanatics from companies who are succeeding.
How do you entice readers into accepting advertising or buying a paid subscription? Discover several suggestions that may surprise you.
Millennials will spend over $200 billion in 2017 alone. So why the shift in how this important demographic is segmented, prioritized, and analyzed by marketers?
It's more critical than ever for marketers to confirm their digital dollars are reaching their desired segments.