There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Marketers need to understand the fundamentally different mental models of how Boomers consume content. Here are tips to get you started.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
This summer's Pokemon Go craze allowed for some unique marketing. Discover how your small biz can create opportunities around what's hot right now.
Discover the methods that work for gaining adoring brand fanatics from companies who are succeeding.
How do you entice readers into accepting advertising or buying a paid subscription? Discover several suggestions that may surprise you.
Millennials will spend over $200 billion in 2017 alone. So why the shift in how this important demographic is segmented, prioritized, and analyzed by marketers?
It's more critical than ever for marketers to confirm their digital dollars are reaching their desired segments.
There are many misconceptions around targeting to Gen Y. Here are some real, actionable ways you can reach this coveted demographic.
Ad blocking is a global phenomenon, and it's not going away. Here's how to mitigate, if not leverage, the impact of ad blocking software on digital advertising.
Brands and marketers need to understand the habits, preferences, and personalities of the Latino demographic. Here's how to best capitalize on this emerging market.
Welcome to the end of the evenly paced media budget. Discover why marketers must may pay more attention than ever before.
Some brands already cater to Gen Z while others need to play catch-up. Check out some of the group's principle characteristics and how you can use that intel to successfully reach this...
Hardly a day goes by when a Trump tweet doesn't reach millions, and the Clinton rapid response team usually isn't far behind. Here's how the two major candidates are duking it out on social.
Discover how to take the information you've gathered and turn it into positive change for your consumers.
Tap into the needs of your consumers in the hottest months of the year with these strategies for spicier mobile outreach.
Proper targeting is essential to any successful marketing campaign, but there are a few demographics that you would be wise to avoid.
Learn how to minimize your exposure to ad fraud by knowing where to look for it.
In CRO, you can't win all of the time. Here are the top lessons that can be learned from failed A/B tests.
Look into our marketing crystal ball and discover the online shopping trends that will define the future. Are you prepared for what's coming?
Global media agency Maxus created and rolled out branded content for Universal Studios with Swyft Media and, in doing so, built an army of mobile messaging brand ambassadors and drove...
Discover how entertainment has adapted to overcome disruptions in programming and distribution, and how those lessons translate for digital marketing.