Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Integrating machine learning can have a staggering impact and move businesses forward faster than you can imagine.
Take a look at how some brands are bridging the online-offline gap.
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
How can you stay innovative and drive some serious brand loyalty? Here are five things consumers won't tell you about how to make them loyalists.
Discover the hang-ups surrounding programmatic that plague advertisers, and why one expert believes they're unfounded.
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
Knowing that every industry provider defines strategy differently, how do you go about finding one that helps you? Here are the 10 common denominators every content marketer must know.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
What do you need to know about this hot medium? Here are three of the most popular platforms and how they're being used.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Industry leaders from Facebook, Google, MIT Media Labs, and more share their predictions of what lies ahead for marketers.
Growing a brand without any meaningful investment in advertising is a feat all marketers can learn from. Here are the top 10 best ad-free brands.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
Most marketers agree that it takes a delicate balance of technology and creativity to reach their consumers.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
Though there's no one-size-fits-all approach, the following are four key approaches to measuring ROI for content marketing initiatives.
Some argue the agency model is broken, and most would agree it could use at least a few fixes. Here's how today's agencies could stand to improve.
Discover a new perspective on unlocking the full potential of social media and how brand strategies are evolving to match modern times.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.