Take a look at these five brand-ready innovations from this year's big show.
Media Planning & Buying
With so much exciting information presented at the juggernaut show, it can be hard to take it all in. Don't miss these areas from the event that marketers should keep an eye on.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
New ad technology got political, and it may have helped tip the scales. Find out how, along with how marketers can apply those lessons to their own campaigns.
As technology advances, so do marketing opportunities. However, not all of the emerging solutions are one-size-fits-all. See what makes sense for you.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
This popular commerce trend requires careful thought to get past the start-up phase. See what it takes.
The marketing landscape that we step into this year is vastly changed from a year ago. Take a quick look at what happened and why it matters.
It's crucial to be well-rounded in an industry with so much overlap. Familiarize yourself with some of the most commonly used terms in these spaces.
Marketers and agencies must be prepared to adapt in an uncertain market. Check out these five ways to sharpen the saw in the year ahead.
There are still many unusual facts about Google that escape daily dialogue and can provide lessons for marketers. Here's what you need to know about the search giant.
Check out how to infuse automated marketing into your campaigns, along with what its future holds.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Programmatic has matured and gone through interesting changes this year. Learn one development you may have missed.
Websites that post hoaxes, propaganda, and other falsities aren't new, but they're in the spotlight. See what this could mean for marketers.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.
Find out the surprising results from a massive IMAA digital industry survey on relationships between brands, agencies, and solutions providers.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
Discover a profound change in thinking from one of the most powerful brands and how it has changed the way it builds campaigns.
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
In order to keep up with an ever-evolving marketing landscape, CMOs need creative partners with the business expertise to help them develop new strategies at a moment's notice. One...
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.