Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Take a look at the bigger trends where advertising, mobile apps, and mobile technology meet and how they will shape brands' media plans.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
Mobile surveys are coming into their own as a strategic research tool. Find out more about their distinct advantages for understanding and targeting the mobile customer.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
Check out how these three companies are not only driving downloads, but measurable consumer engagement, too.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
There are still many unusual facts about Google that escape daily dialogue and can provide lessons for marketers. Here's what you need to know about the search giant.
After much deliberation and reflection, iMedia is proud to announce that 2017 will be the year of…...
It's not too late to make sure your mobile presence is primed for success this busy shopping season.
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Take a look at how some brands are bridging the online-offline gap.
How can you stay innovative and drive some serious brand loyalty? Here are five things consumers won't tell you about how to make them loyalists.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
Advertisers already have all of the information they need. Discover how to optimize behavioral targeting.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
In order to thrive in a changing landscape, adjustments must be made. Here are a few suggestions for getting onboard the mobile revolution from one major player.