Check out how these three companies are not only driving downloads, but measurable consumer engagement, too.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
There are still many unusual facts about Google that escape daily dialogue and can provide lessons for marketers. Here's what you need to know about the search giant.
After much deliberation and reflection, iMedia is proud to announce that 2017 will be the year of…...
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Take a look at how some brands are bridging the online-offline gap.
How can you stay innovative and drive some serious brand loyalty? Here are five things consumers won't tell you about how to make them loyalists.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
Advertisers already have all of the information they need. Discover how to optimize behavioral targeting.
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
In order to thrive in a changing landscape, adjustments must be made. Here are a few suggestions for getting onboard the mobile revolution from one major player.
Despite the data available, at least one big brand isn't taking advantage of dynamic content personalization. Discover what this means, and how it can do better.
What does the new search frontier look like? Here are the latest ways to achieve success with search marketing campaigns.
Virtual reality-driven marketing is still in its infancy, but there are exciting areas for you to tap into if you know where to look.
How do you entice readers into accepting advertising or buying a paid subscription? Discover several suggestions that may surprise you.
While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.
Here's how marketers can explore the power of digital identity by understanding the complete online make-up of consumers.
MGM Resorts is taking Snapchat to the next level. Discover how its geofilters are dominating Las Vegas and what you can learn from its strategy.
There are many misconceptions around targeting to Gen Y. Here are some real, actionable ways you can reach this coveted demographic.
Here are the methods advertisers can use to understand the true success of campaigns at an individual partner level.