It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Your company may think it's offering the perks that'll keep your teams happy, but it could be time to think again.
No matter your role at an organization, it's important to be aware of what it may take to bring quality talent on board.
Marketers and agencies must be prepared to adapt in an uncertain market. Check out these five ways to sharpen the saw in the year ahead.
What is the difference between "doing digital" and "being digital?" Don't miss this fascinating perspective from the recent iMedia Agency Summit.
Finalists included DigitasLBi, Epsilon, Huge, Influence & Co., and PMG. See who won.
Finalists included Good Apple, Mindgruve, Piston, Home Brew Agency, and Traction. See who won.
Finalists included Adam Harrell from Nebo, John Hartman from Piston, Erik Huberman from Hawke Media, Richard McDonald from Epsilon, and Kevin VanValkenburgh from Tombras. See who won.
Finalists included campaigns from David Miami, Deutsch, Kelly Scott Madison and Droga5, KNECT, and Red Door Interactive. See who won.
Finalists included Carrot Creative, Deep Focus, Giant Spoon, GoKart Labs, and Rockfish. See who won.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.
Find out the surprising results from a massive IMAA digital industry survey on relationships between brands, agencies, and solutions providers.
After spending years on the agency side, here's how switching to a client role has changed one marketer's perspective.
See how to unlock performance by getting your agencies and partners to love each other.
In order to keep up with an ever-evolving marketing landscape, CMOs need creative partners with the business expertise to help them develop new strategies at a moment's notice. One...
Find out which innovative agencies, marketers, and campaigns did remarkable work this year.
'Tis the season to be thinking about gifts for your employees. Move beyond the fruit basket with these ideas.
Leading companies in our industry will be left behind if not willing to adapt to our collective new norm. Discover what that entails.
Looking to increase your brand loyalty? Honesty could very well be your most useful weapon.
Your small agency may not have the resources for specific programs, but there are a few important things you can do to mentor women on your staff without breaking the bank.
Discover three ways to keep up and even get ahead in ad tech.
Some argue the agency model is broken, and most would agree it could use at least a few fixes. Here's how today's agencies could stand to improve.
These public relations experts have a few tips for re-thinking your questions and embracing a more strategic path.
We asked real marketers for their personal success stories, and their responses might surprise you. Here are the networking tricks that actually work.
This summer's Pokemon Go craze allowed for some unique marketing. Discover how your small biz can create opportunities around what's hot right now.