There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
How has social media impacted our lives in the way we connect and perceive others? Discover more the isolation principle and key ways brands can use this knowledge.
From Facebook video to Snapchat to Instagram influencers, here are some favorite campaigns that have leveraged social media in new and inventive ways.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
Celebrities were at the helm of music-themed advertisements that dominated October.
How can you stay innovative and drive some serious brand loyalty? Here are five things consumers won't tell you about how to make them loyalists.
The industry's latest buzz-tech is moving to more individual connections.
Looking to increase your brand loyalty? Honesty could very well be your most useful weapon.
There are opportunities to connect with customers authentically without hurting your bottom line. Make sure you don't miss them.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
What do you need to know about this hot medium? Here are three of the most popular platforms and how they're being used.
Does Reddit have anything to offer for marketers? Of course it does. Find out what you need to know.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Growing a brand without any meaningful investment in advertising is a feat all marketers can learn from. Here are the top 10 best ad-free brands.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
There's an untapped power of kindness online that marketers -- and everyone -- should embrace. Find out how and why.
Though there's no one-size-fits-all approach, the following are four key approaches to measuring ROI for content marketing initiatives.
Discover a new perspective on unlocking the full potential of social media and how brand strategies are evolving to match modern times.
In a world where brands are increasingly expected to humanize their advertising, many still choose to ignore racism. Here are the few that have taken a stance and the outcomes of their...
Tap into the following engagement factors to see the strength of these tactics in action.