Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...
POSSIBLE UK CEO Neil Miller on mobile’s social capabilities, prospects for AI and why short-termism keeps him awake at night...
Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not...
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Self-educated buyers present a challenge when it comes to reaching conversions.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Impress your colleagues and customers with this comprehensive look at what it takes to succeed with influencers.
When your customers' experiences take a turn for the worst, make sure your company is ready to address their issues via social media with these tips...
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
Brands can grow their customer base with the right kind of online content partnerships and these tips for success.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Consider these data points regarding things to come -- and the underlying trends that you need to keep in mind.
How can brands empower their advocates to become influencers? Campari America's Dave Karraker talks protocols and pitfalls with iMedia.
Heartwarming holidays and hot-button issues led the popular videos last month.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
Take a look at some of the exciting opportunities ahead for the industry this year.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.