Marketers try to drive more digital accountability with attribution. However, what if the data they rely on isn't accurate to start with?
In the analytics world, what is necessary and what is just a luxury?
These marketers discuss the value of video in 2017 and beyond.
Learn best practices for native advertising in 2017 and beyond.
See what more than 900 agency, brand, and sell-siders said about their partners in a nationwide survey on the state of industry relationships.
This panel discusses why machine learning practices are a must for agencies and brands in 2017 and beyond.
This session will focuses on how to integrate your key partners and agencies to deliver a more holistic approach to drive business performance.
Amy Avery, global head of analytics at J. Walter Thompson Worldwide, explains how agencies are shifting their use of analytics.
Celebrate this year's top agencies with us as we reveal the winners of the 2016 iMedia Agency Awards!
This discussion aims to review thoughts on how, as an agency partner, we can remain flexible enough to keep demonstrating value to our clients.
Michael Horn, managing director of data science at digital agency Huge, will explore the blurring transition from “target consumer" to “valued customer."...
The advertising industry is changing faster than ever, with new social channels and technologies popping up overnight. What does this mean for the ever-evolving marketing landscape?
Chris Arens, managing director at iMedia, helps set up the iMedia Agency Summit attendees for success by providing advice on how to get the most out of their iMedia experience.
Find out the surprising results from a massive IMAA digital industry survey on relationships between brands, agencies, and solutions providers.
After spending years on the agency side, here's how switching to a client role has changed one marketer's perspective.
See how to unlock performance by getting your agencies and partners to love each other.
Integrating machine learning can have a staggering impact and move businesses forward faster than you can imagine.
In order to keep up with an ever-evolving marketing landscape, CMOs need creative partners with the business expertise to help them develop new strategies at a moment's notice. One...