Marketers know more about their customers than ever before. So why is so much marketing irrelevant?
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Impress your colleagues and customers with this comprehensive look at what it takes to succeed with influencers.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
Think you know all there is to know about keywords? Think again.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
See how brands can talk less and connect more in the age of the connected consumer.
Marketers can still take advantage of these tips and tricks for reaching shoppers before Feb. 14.
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
Some industry folks believe that trading desks will make their way back into traditional media teams, but there are three important reasons why that shouldn't happen.
The amount of content generated and distributed by marketers is staggering. Learn practical ways to integrate A.I. to save time and effort.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Integrating machine learning can have a staggering impact and move businesses forward faster than you can imagine.
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.
Reaching consumers with relevant, engaging experiences is key, and location-based technology plays a huge role in delivering the right message at the right time. Discover new insights about...
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.