It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Integrating machine learning can have a staggering impact and move businesses forward faster than you can imagine.
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.
Reaching consumers with relevant, engaging experiences is key, and location-based technology plays a huge role in delivering the right message at the right time. Discover new insights about...
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.
Celebrities were at the helm of music-themed advertisements that dominated October.
All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.
How can you stay innovative and drive some serious brand loyalty? Here are five things consumers won't tell you about how to make them loyalists.
The industry's latest buzz-tech is moving to more individual connections.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
The publishing giant is ramping up its e-commerce efforts. Here's what online retailers can learn from BuzzFeed and other big names.
Most marketers agree that it takes a delicate balance of technology and creativity to reach their consumers.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
Though there's no one-size-fits-all approach, the following are four key approaches to measuring ROI for content marketing initiatives.
Discover more about these tech boomers and what they think about how you target them.
Discover some of the newest and most effective strategies for using CTAs.
Discover a new perspective on unlocking the full potential of social media and how brand strategies are evolving to match modern times.
Brand storytelling is changing with today's consumer. Take a look at one example marketers can learn from.
Advertisers already have all of the information they need. Discover how to optimize behavioral targeting.