As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Take a fun look at what made 2016's most popular video campaigns so hot.
November saw the rise of British video campaigns, along with destructive cats and Star Wars.
It's crucial to be well-rounded in an industry with so much overlap. Familiarize yourself with some of the most commonly used terms in these spaces.
As the year comes to an end, iMedia asks you to join us in bidding farewell to those things we lost in 2016.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
Celebrities were at the helm of music-themed advertisements that dominated October.
What do you need to know about this hot medium? Here are three of the most popular platforms and how they're being used.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Combined with multiple major technology announcements, September brought a slew of popular players back into the game. Check out which videos dominated last month.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
Brand storytelling is changing with today's consumer. Take a look at one example marketers can learn from.
What does the new search frontier look like? Here are the latest ways to achieve success with search marketing campaigns.
While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.
Discover how you can create a positive end-to-end video experience for consumers that benefits your bottom line.
An outstanding example of video marketing is something any advertiser can learn from. Here are the campaigns that show what it takes to succeed.
Creativity is the key to engaging today's connected consumers, but only if it's done right. Make your way with these suggestions.
Fans of Snapchat have been quick to dismiss the new Instagram Stories as inauthentic. Take the following considerations into account when determining a feature's longevity.
Though they sound the same, there's a big difference between true customization and one-size-fits-all. Which should you be using?
The most successful campaigns last month embraced a theme of international unity during the Olympic games.
With evolving digital consumption habits, how do you keep your followers' attention?
Telling your audience a tale that's true to your identity will lead to long-lasting loyalty. Here's why.
Making your audience feel for a cause can inspire action. These brands did just that.