Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on...
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
As this channel continues to thrive, it's important to make sure you're prepared. These tips will get you there.
Heartwarming holidays and hot-button issues led the popular videos last month.
Companies that are looking to make a greater impact with customers need to rethink their approach to video. New opportunities await, even with your existing assets.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Take a fun look at what made 2016's most popular video campaigns so hot.
November saw the rise of British video campaigns, along with destructive cats and Star Wars.
It's crucial to be well-rounded in an industry with so much overlap. Familiarize yourself with some of the most commonly used terms in these spaces.
As the year comes to an end, iMedia asks you to join us in bidding farewell to those things we lost in 2016.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
Celebrities were at the helm of music-themed advertisements that dominated October.
What do you need to know about this hot medium? Here are three of the most popular platforms and how they're being used.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Combined with multiple major technology announcements, September brought a slew of popular players back into the game. Check out which videos dominated last month.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.