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Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.

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Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.

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Heartwarming holidays and hot-button issues led the popular videos last month.

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See what happens when a room full of marketers take on the viral video trend.

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Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.

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The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.

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Celebrities were at the helm of music-themed advertisements that dominated October.

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If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.

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Growing a brand without any meaningful investment in advertising is a feat all marketers can learn from. Here are the top 10 best ad-free brands.

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Combined with multiple major technology announcements, September brought a slew of popular players back into the game. Check out which videos dominated last month.

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There's an untapped power of kindness online that marketers -- and everyone -- should embrace. Find out how and why.

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Discover the methods that work for gaining adoring brand fanatics from companies who are succeeding.

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While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.

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An outstanding example of video marketing is something any advertiser can learn from. Here are the campaigns that show what it takes to succeed.

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Discover five radical e-commerce suggestions for recapturing the disillusioned customer.

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Creativity is the key to engaging today's connected consumers, but only if it's done right. Make your way with these suggestions.

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Though they sound the same, there's a big difference between true customization and one-size-fits-all. Which should you be using?

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The most successful campaigns last month embraced a theme of international unity during the Olympic games.

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Making your audience feel for a cause can inspire action. These brands did just that.

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Last month, many brands saw success from sports-themed spots, which appealed to both global and national audiences.

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The game that has captured the attention of people everywhere offers some important lessons for smart marketers. Here's what you can apply from its success to your own campaigns.

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Here's a look at the video ads that have most resonated with viewers this year.

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Capitalizing on viral trends and real-life experiments helped a number of video campaigns skyrocket last month. Take a look at May's popular ads.

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Speaking to consumers through social channels takes finesse. Here are the brands that know how to market their product or service in a genuine fashion.