See what it'll take to overcome the industry's performance marketing crisis.
In a world of big data and machine learning, marketers are taking on roles we never expected. See why.
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.
It's not enough to focus solely on data and tools. See how culture may be the missing link in your plan.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
Most marketers agree that it takes a delicate balance of technology and creativity to reach their consumers.
Are either of the major party candidates doing SEM right? Here's a nonpartisan breakdown of their search marketing initiatives.
E-commerce continues to change the retail landscape. See how Macy's is responding to the evolution and how retailers should hone an omnichannel approach.
While first- and third- party data are often discussed, this segment is frequently forgotten. It's time to fill in the gaps in your knowledge.
Take a look at who rules, what drives, and how to succeed in today's digital advertising landscape.
How do you assure that your campaigns are living up to their full potential? Discover three ways to "Always Be Testing."...
Marketers may be missing out on valuable opportunities to try creative ad formats if they're too fixated on viewability.
Despite its potential, there hasn't been much progress in online market research. See how to leverage digital marketing technology to make a real paradigm shift.
You won't use every piece of data that you collect, but that doesn't mean that it isn't an asset to someone.
The tools that truly excite marketers can also cause them the most angst. To ensure you're making informed decisions, here are the questions advertisers need to ask their platform partners.
It's more critical than ever for marketers to confirm their digital dollars are reaching their desired segments.
Data is something you should be able to rely on. Here's how to make sure you're getting an accurate reading on your audience.
See how proprietary technology is helping to deliver experiences that are relevant and personalized with increased efficiency and greater productivity.
How do you translate terabytes of consumer data into compelling, personalized experiences delivered on time and in context? Clorox shows you its new tricks.
Here are the methods advertisers can use to understand the true success of campaigns at an individual partner level.
The industry is building a better internet, but viewability has a ways to go. Find out how marketers can encourage change in this area.
Site testing doesn't mean a thing without a disciplined framework.
Let's put this impact into perspective and conceptualize the effect standards may have on our ad dollars.
There are countless ways to measure the performance of your marketing efforts. These are the stats you should pay attention to above others.
Don't miss this look at a more meaningful metric for the new device-driven day.