Cutting Through the (Digital) Clutter
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
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22 Things you Still Aren’t Getting Right with SEO
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...
Why AI Should Matter to Marketers
See how AI pioneers are changing the way marketers market.
4 reasons why clickbait can backfire
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
A key brand strategy for combating internet trolls
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
6 epic marketing fails of 2016
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
What is content strategy anyway?
Knowing that every industry provider defines strategy differently, how do you go about finding one that helps you? Here are the 10 common denominators every content marketer must know.
4 ways calls-to-action are changing
Discover some of the newest and most effective strategies for using CTAs.
A look at presidential SEM
Are either of the major party candidates doing SEM right? Here's a nonpartisan breakdown of their search marketing initiatives.
Mobile vs. desktop in the world of Millennials
The behaviors of this coveted demographic are changing rapidly. Here's why you should remain mobile-first, but not mobile-only.
Why tech giants need to personalize, not generalize
Despite the data available, at least one big brand isn't taking advantage of dynamic content personalization. Discover what this means, and how it can do better.
Brands and chatbots: The best and worst from early adopters
Nowhere is the AI revolution quite as apparent it is with bots. Discover what works (and what doesn't) from the brands who tried it first.
What will a bad reputation cost your brand?
Your online reputation means more than you might think. Find out what you have to lose and what you can do to keep your brand's good name.
What brand marketers can learn from the Olympics
Don't miss these exciting examples of how brands leveraged this world event for meaningful audience connections.
4 steps to ensure effective optimization
Site testing doesn't mean a thing without a disciplined framework.
4 important metrics you're forgetting about
There are countless ways to measure the performance of your marketing efforts. These are the stats you should pay attention to above others.
How to work with ad blockers, not against them
Ad blocking is a global phenomenon, and it's not going away. Here's how to mitigate, if not leverage, the impact of ad blocking software on digital advertising.
3 ways to ensure a consistent brand message on every device
Reaching today's users means transmitting brand messages across as many platforms as possible. Find out how to do it seamlessly.
14 lessons to learn from digital publishing conglomerates
The biggest names in online content, like BuzzFeed, offer teachable lessons for your own content marketing. Here's what these entrepreneurs have applied to their own brands.
The do's and don'ts of marketing celebrity brands
Attaching a big name to a product often works in a company's favor, but these famous ladies took it one step further. Here's what marketers can learn from three star-founded brands.
How to boost your odds for Google's Featured Snippet box
This top honor has been known to build brand awareness and increase traffic, but how can you achieve it?
The iceberg effect: Save your SEO from sinking
If you're focusing optimization around the wrong keywords, you could be missing valuable opportunities under the surface.
3 bogus retargeting tips marketers should ignore
There's a lot of advice about retargeting out there. Unfortunately, much of it is just plain wrong. Here are three suggestions you shouldn't follow -- and one you should.
5 reasons e-commerce stores should focus on site search
Discover why on-site search should be the fundamental element for online retailers to get right this year.