Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
Check out how to infuse automated marketing into your campaigns, along with what its future holds.
Here are three potential pathways header bidding may take in the future.
These recommendations should be the immediate priorities for a team looking to protect ad dollars and facilitate data-driven decisions.
Brand storytelling is changing with today's consumer. Take a look at one example marketers can learn from.
How do you assure that your campaigns are living up to their full potential? Discover three ways to "Always Be Testing."...
Nowhere is the AI revolution quite as apparent it is with bots. Discover what works (and what doesn't) from the brands who tried it first.
The tools that truly excite marketers can also cause them the most angst. To ensure you're making informed decisions, here are the questions advertisers need to ask their platform partners.
Data is something you should be able to rely on. Here's how to make sure you're getting an accurate reading on your audience.
Site testing doesn't mean a thing without a disciplined framework.
These common misconceptions could be leading your team astray.
Here are just four of the ways user quality strategy leads to increased revenue.
This form of artificial intelligence is rapidly evolving. Discover how it will impact our industry.
Discover how to cut through the hype in order to develop bots that meet your customers' expectations.
Relying on retail sales data is frustrating for most agencies and publishers. Here's the solution.
The future of creativity depends upon a blend of human and machine. Discover more.
Before you implement an attribution solution, make sure you're prepared. Take the following steps to ensure your organization is ready to make the most of this investment.
The automotive marketing world is about to explode. Discover the hottest drivers for this surprising resurgence.
The future is automation. Discover how the programmatic revolution is rapidly changing the media landscape.
Soon, marketers will have figured out a way to correctly measure and monetize online display. Here's how real-time bidding will affect the way we view TV.
Here are the most common mistakes and quick remedies to ensure a smooth transition between ad platforms.
It's now safe to say that TV and digital video need to work together, but no one can agree on what the future holds. Here are five ways to get the most from the TV-online convergence.
If you're in ad operations, the arrival of a consultant can elicit mixed emotions. But it's not the end of the world. Here's how you should react when your company brings in a third-party...
When switching ad platforms, why do some companies succeed and others flounder? Use this guide to lead your company through successful change management.
Mobile represents one of the largest opportunities in the industry, but there are still glaring issues to be resolved. Here are the challenges we face as marketers, as well as some ideas on...