Keynote: Re-Igniting the Art of Creativity in Media
John Moore delivers our day two keynote on practical ways marketers can revive the art of creativity as it relates to digital marketing and media.
Creative
Modern Video Marketing: Navigating an Ocean of Possibilities
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
How Desired Behavior Maps Can Lift Your Digital Marketing Results
Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...
Q&A with John Moore, Global President, MullenLowe Mediahub
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...
Get Your Rebrand Right With These 3 Critical Steps
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
Apps: Good for Your Business and Your Health
Today's gaming apps are getting people moving, which is good for them and us.
What Content Areas Will Pop for VR First?
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
Why AI Should Matter to Marketers
See how AI pioneers are changing the way marketers market.
4 reasons why clickbait can backfire
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
9 things marketers need to learn from Apple
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
4 flaws to avoid in mobile ad design
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
5 Facebook policies marketers should know by heart
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
7 things marketers should learn from Netflix
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
3 fundamentals for fixing dysfunctional agency-partner relationships
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
Marketers reveal even more challenges for 2017
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
Marketers reveal their biggest challenges of 2017
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
7 ways artificial intelligence will enhance marketing
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
10 resolutions marketers must make for 2017
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
The best branded digital videos of 2016
Take a fun look at what made 2016's most popular video campaigns so hot.
A major mindshift for brands that you need to know
Discover a profound change in thinking from one of the most powerful brands and how it has changed the way it builds campaigns.
11 creative ways businesses can incorporate video into their marketing efforts
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
5 things marketers can learn from Hollywood
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.