Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Need to rethink email solutions this year? Check out these three companies.
Marketers know more about their customers than ever before. So why is so much marketing irrelevant?
Marketers need to be less tech focused and more in tune with the needs of their consumers...
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
See how this role has evolved to keep up with increased demands in the marketing space.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
How can marketers realistically gauge the progress of a collaboration? Here are the signs that your business relationship is on track.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.