Don't accept the status quo when it comes to ad fraud, says Vanessa Tadier, Visual IQ's General Manager for Europe.
Media Planning & Buying
In our closing keynote, Marc Blanchard gives an impactful presentation on the state of AI and how we can better personalize experiences through this exciting technology.
Erik Swain leads our Quickfire Session on reply-based advertising and why now marketers need this tool more than ever.
Learn key elements necessary for you to support your brand in its evolution in order to achieve success in today’s competitive retail industry.
John Moore delivers our day two keynote on practical ways marketers can revive the art of creativity as it relates to digital marketing and media.
Join our panel as these experts discus the future of mobile and how to optimize your video advertising spend at scale.
Price Glomski, EVP at PMG delivers our insight presentation and provides a unique perspective from his holding company background to independent agency career.
Join Bazaarvoice in this riveting presentation on the state of first party and third party data how data providers can work with agencies to do better.
This panel of agency experts weigh in on the future of the agency model and challenges that the industry will have to overcome.
The shock waves generated by the imminent departure of four agency CEOs shows the need to turn the tide of talent loss, says Dan Brain, ad:tech London’s Country & Content Director.
Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...
Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...
As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Find out how top industry execs from Mazda, Starcom, AppNexus, and others handle relationships between publishers and platforms.
Think you know all there is to know about keywords? Think again.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
The latest rounded of competition among companies has changed. Don't miss this look at your rule book for the new game of high-stakes business.