It's time to modernise brand safety tactics and consider contextual relevance, says Giovanni Strocchi, CEO at ADmantX.
Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Transparency with subscribers is the best ally available when testing new business models. While most publishers know that, it can be difficult to understand what “transparency” means in...
How can publishers who devote endless time and resources to quality content generate enough revenue to remain profitable?
This year’s Google Developer conference ended last week, and we did not see any shiny new phones or covetable home objects...
Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to...
82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
Marketers need to be less tech focused and more in tune with the needs of their consumers...
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
Some industry folks believe that trading desks will make their way back into traditional media teams, but there are three important reasons why that shouldn't happen.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
New ad technology got political, and it may have helped tip the scales. Find out how, along with how marketers can apply those lessons to their own campaigns.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
It's a new year, which means new trends. Here's how programmatic may take shape.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Programmatic has matured and gone through interesting changes this year. Learn one development you may have missed.
You may think you know all there is to know about programmatic, but it's far from stagnant. Make sure you're up to date.
Find out the largest problems plaguing this area of marketing and how to combat them.
The industry's latest buzz-tech is moving to more individual connections.
Marketing technology and ad technology are heading straight toward each other. But that's a good thing.
These recommendations should be the immediate priorities for a team looking to protect ad dollars and facilitate data-driven decisions.
Think you're programmatic savvy? See if you know what programmatic's greatest power is.
Discover the hang-ups surrounding programmatic that plague advertisers, and why one expert believes they're unfounded.