
Brands And Their Interaction With Consumers
“The customer is always right” is a common saying. To what level you agree with this statement is your choice to make, but one thing is constant - the customer is important. What is a...
“The customer is always right” is a common saying. To what level you agree with this statement is your choice to make, but one thing is constant - the customer is important. What is a...
Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.
Transparency with subscribers is the best ally available when testing new business models. While most publishers know that, it can be difficult to understand what “transparency” means in...
Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...
Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...
Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.
Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not...
The true value of cross-device campaigns comes from activating your data in real time...
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...
82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
Need to rethink email solutions this year? Check out these three companies.
Self-educated buyers present a challenge when it comes to reaching conversions.
Marketers know more about their customers than ever before. So why is so much marketing irrelevant?
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Impress your colleagues and customers with this comprehensive look at what it takes to succeed with influencers.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
Think you know all there is to know about keywords? Think again.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.