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“The customer is always right” is a common saying. To what level you agree with this statement is your choice to make, but one thing is constant - the customer is important. What is a...

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Marketers have more data and technology than ever before, but how can we use it better to re-engage disconnected consumers? Dan Brain, Country & Content Director for ad:tech London explores.

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Transparency with subscribers is the best ally available when testing new business models. While most publishers know that, it can be difficult to understand what “transparency” means in...

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Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...

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Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...

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Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...

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Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...

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Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...

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As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.

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Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not...

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The true value of cross-device campaigns comes from activating your data in real time...

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I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...

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82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.

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Need to rethink email solutions this year? Check out these three companies.

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Self-educated buyers present a challenge when it comes to reaching conversions.

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Marketers know more about their customers than ever before. So why is so much marketing irrelevant?

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Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.

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Impress your colleagues and customers with this comprehensive look at what it takes to succeed with influencers.

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Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.

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Think you know all there is to know about keywords? Think again.

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Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.

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Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.