Adit Abhyankar

Native advertising – How can you prove it works?

Adit Abhyankar, Visual IQ's Executive Director offers 4 tips to help you measure the impact of native advertising campaigns.

Mark Connolly

Programmatic is not a 4 letter word

Marketers and publishers who embrace programmatic and take calculated risks will gain the most competitive advantage from the technology, says Mark Connolly, AudienceScience's CRO & VP International.

Richard Jones

Is 2015 set to be a year of acquisition for Facebook as it seeks to maintain its position as a leading social media platform?

Could Facebook have a match on Tinder and make the dating app its latest acquisition? Richard Jones, EngageScience's CEO speculates on how appealing to a younger demographic could drive Facebook's investment plans in 2015.

Ken Valledy

Brands and start-ups: A unique window of opportunity?

Ken Valledy, Founder & CEO of tech2brand explains why marketers who make the effort to build lasting relationships with tech start-ups will benefit from exceptionally favourable conditions in 2015.

Philip Rooke

An ecommerce Christmas wish list: Working days, rain & 'Susan's'

Philip Rooke, Spreadshirt's CEO describes a good Christmas for a ecommerce company.

Nicolas Bidon

Four forces shaping programmatic in 2015

Clients taking a more refined approach to data strategy and limited premium video inventory will continue to define programmatic in 2015, says Nicolas Bidon, Xaxis' MD for the UK.

Dan Brain

Data need not be dull: Festive fashion unites clients, agencies and tech

Check out our iMedia shoot of stylish industry leaders wearing some sparkling seasonal numbers for National Christmas Jumper Day.

Christophe Collet

Programmatic buying and mobile: attention to good practice

Christophe Collet, S4M's Founder & CEO expains why mobile programmatic growth has been modest to date but could be a sweet spot for advertisers in the future.

Dan Brain

What does native mean for publishers in 2015?

Haymarket, Hearst and Squawka serve up their native advertising predictions for 2015.

Dan Brain

Mondelez VP Media says brands face "unprecedented attack on talent" (VIDEO)

Brands must transform their culture and prioritise talent if they want to prevent the likes of Amazon and Google stealing their lunch, says Bonin Bough, Mondelez's VP Global Media & Consumer Engagement.

Scott Meyer

Fight ad fraud with real-time transparency

Scott Meyer, Ghostery's CEO explains how a concerted transparency drive will give advertisers greater confidence in programmatic and kick-start growth in the year ahead.

Lindsay McEwan

Make sure your marketing cloud has a silver lining

Building a bespoke marketing cloud rather than choosing an off-the-shelf solution is worth the cost and effort, argues Lindsay McEwan, Tealium's General Manager for EMEA.

Philip Rooke

Clicks-and-mortar - How ecommerce is shaping the retail environment

Philip Rooke, Spreadshirt's CEO examines the trend of online retailers opening physical stores and the importance of an integrated omnichannel approach.

Dan Brain

Interview: Darline Jean, COO, PulsePoint

The UK programmatic market is in prime position to grow and can learn from the experience of the US, says Darline Jean, PulsePoint's COO.

Dan Brain

VIDEO: “Time for a new wave of brand Darwinism,” says Coca-Cola's VP Marketing

The age of marketing medicority is over, argues Javier Sanchez-Lamelas, Coca-Cola Europe's VP Marketing.

Dan Brain

Interview: Emily Forbes, Founder, seenit

Emily Forbes, winner of The Next Big Thing and Founder of hot London start-up Seenit discusses the user generated video content opportunity for brands with iMediaConnection.