iMEDIA UK
Published: February 09, 2010
For centuries, philosophers have traded blows and tried to crack the truth behind cause and effect: which came first, the chicken or the egg?
Published: February 09, 2010
What happens to advertising now that one Spanish TV station has removed all their commercials? Is this the power of web being maximised like never before?
Published: February 02, 2010
Find out why affiliate marketing has rapidly evolved and become a major force in the digital space.
Published: February 02, 2010
By Alison Guise
Find out why affiliate marketing has rapidly evolved and become a major force in the digital space.
Find out why affiliate marketing has rapidly evolved and become a major force in the digital space.
Published: February 02, 2010
By Joëlle Frijters
One network chief finally simplifies in words what makes ad optimisation work so well.
One network chief finally simplifies in words what makes ad optimisation work so well.
Published: January 19, 2010
By Alex Marks
The biggest selling category online in 2009? Clothing, shoes, and accessories. The biggest growing sector? Groceries. Both markets where you always thought you needed to see the item. Consumers are changing.
The biggest selling category online in 2009? Clothing, shoes, and accessories. The biggest growing sector? Groceries. Both markets where you always thought you needed to see the item. Consumers are changing.
Published: January 19, 2010
By Peter McCormick
Despite a difficult global economic climate, the email marketing solutions industry is prospering.
Despite a difficult global economic climate, the email marketing solutions industry is prospering.
Published: January 12, 2010
By Collette Wade
Santa's helpers could have been busy adding at least a quarter of the population to the 'naughty list' this Christmas as a new survey shows online shoppers are bringing sneaky offline habits to the computer.
Santa's helpers could have been busy adding at least a quarter of the population to the 'naughty list' this Christmas as a new survey shows online shoppers are bringing sneaky offline habits to the computer.
Published: January 12, 2010
By Grant Keller
Real-time search is fast emerging as a popular way to find information online. Here's how to maximise your use of this new trend.
Real-time search is fast emerging as a popular way to find information online. Here's how to maximise your use of this new trend.
Published: December 22, 2009
By Nigel Muir
How do you best deal with search integration? Online ad spend has grown impressively in recent years with many advertisers relying primarily on paid search to deliver sales, visibility and leads.
How do you best deal with search integration? Online ad spend has grown impressively in recent years with many advertisers relying primarily on paid search to deliver sales, visibility and leads.
Published: December 22, 2009
By Mike Pitts
The marcoms / digital media industry's outlook has started to stabilise relative to its worst fears earlier this year, but growth remains elusive. So what is likely to come of this change in outlook?
The marcoms / digital media industry's outlook has started to stabilise relative to its worst fears earlier this year, but growth remains elusive. So what is likely to come of this change in outlook?
Published: December 15, 2009
By Charles Fallon
Discover how well independent agencies are performing in the tough economic climate, with this special report on the state of the market.
Discover how well independent agencies are performing in the tough economic climate, with this special report on the state of the market.
Published: December 15, 2009
By Joëlle Frijters
The advice for any publisher working with networks would be that some are more controlled and others are more open -- but if you keep to the following do's and don'ts, you will be have a 'brand-safe' experience.
The advice for any publisher working with networks would be that some are more controlled and others are more open -- but if you keep to the following do's and don'ts, you will be have a 'brand-safe' experience.
Published:
By Al Moffatt
Account planning has always been positioned and sold as being the voice of the consumer. Agencies had the iron grip of knowing the consumer and telling clients exactly what they consumers were thinking.
Account planning has always been positioned and sold as being the voice of the consumer. Agencies had the iron grip of knowing the consumer and telling clients exactly what they consumers were thinking.
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By Marcus Vallance
Look out Tesco! By strengthening its supply chain relationships, the independent sector could find itself wielding a powerful new weapon in its battle for the high street.
Look out Tesco! By strengthening its supply chain relationships, the independent sector could find itself wielding a powerful new weapon in its battle for the high street.
Published: December 01, 2009
By Harald Neidhardt
One digital stalwart has six tips for account managers looking to consider mobile advertising in next year's campaigns.
One digital stalwart has six tips for account managers looking to consider mobile advertising in next year's campaigns.
Published: December 01, 2009
By Tracey Steyn
Check out this review of what 2009 meant for one B2B digital marketing leader.
Check out this review of what 2009 meant for one B2B digital marketing leader.
Published: December 01, 2009
By Dana Miller
Ads featured this month let the user play -- with games, with video and with content. From brainteasers to photo contests, users can interact with the banners for refreshingly innovative experiences.
Ads featured this month let the user play -- with games, with video and with content. From brainteasers to photo contests, users can interact with the banners for refreshingly innovative experiences.