Julia Smith

The inconvenient truth of digital ad fraud: Major advertising threat – and it's being buried

Forensiq's Julia Smith calls for collective industry action on widespread digital advertising fraud.

Lydia Esler

Shoppable video: the future of online retail?

Shoppable video is driving campaign engagement, efficiency and effectiveness - Lydia Esler, Producer & Director at The Gate explains.

David Shiell

Subscription models set to play a key role in the future of marketing

Subscription models could enable marketers to drive long-term consumer value in previously inconceivable product categories, says David Shiell, House of Kaizen's CEO.

Dan Brain

HTML5 has reached maturity - and it’s set to transform the world of ad tech

Facebook, Google, and now the BBC, have all publicly announced their intention to reject Flash in favour of HTML5. But what is it about HTML5 that makes it such big news? We asked Tej Rekhi, AVP, Global Mobile Sales at Sizmek to explain.

Relative Insight is The Next Big Thing

Relative Insight is The Next Big Thing

Relative Insight has been awarded The Next Big Thing 2015 award and a $50k Unilever pilot after beating off competition from over 120 start-ups.

Ben Sidebottom

Unlocking brand marketing insights through advanced attribution

Advanced attribution tools enable the marketer to put a true value on engagement, says Ben Sidebottom, Visual IQ's Director of Solution Architecture.

Ed Fanning

Taking on the cross-device challenge

Ed Fanning, Xaxis' Director, Product & Technology explores the dark art of cross-device targeting.

Alex Kuhnel

Making the programmatic direct dream a reality

Programmatic direct, recognising the value of content and tackling inefficiency will define the future success of programmatic - Alex Kuhnel, Kantar Media's COO for TGI explains.

Dan Brain

VIDEO: Havas Media CEO on data, content and ad blocking

Ad blocking, data, content and disruption would definitely feature on a heat map of the words to sum up 2015 - Paul Frampton, CEO, Havas Media explains.

Dan Brain

Startups to pitch for $50k Unilever pilot - finalists revealed

15 "truly disruptive" start-ups are through to the pitch stage of The Next Big Thing and will be in with a chance of winning a $50k Unilever pilot at ad:tech London next week.

8 ad:tech London content highlights

8 ad:tech London content highlights

FMCG ecommerce, the changing client-agency relationship and the utopian myth of the internet are just some of the issues up for discussion at ad:tech London next week - here's a content preview.

Thomas Kolster

Brand ethics: "living your values should be common sense"

Scandals at VW and General Motors demonstrate the risks of poor ethical leadership - but brands can emerge stronger from the experience, says 'Mr Goodvertising', AKA Thomas Kolster.

Frederic Joseph

The call for transparency has been heard

It's time to build trust with the mobile ecosystem, says Frederic Joseph, S4M's Global COO & UK CEO.

Ulrik Bo Larsen

Optimising your social investment

Invest in the connected consumer, says Ulrik Bo Larsen, Falcon Social's CEO & Founder.

Dan Brain

Are you The Next Big Thing?

There's still time for 'madtech' entrepreneurs to enter The Next Big Thing and be in with a shout of winning a $50k Unilever pilot - but the "truly disruptive" better be quick.

Leah Pope

Working in social media: making social strategic

Leah Pope, Synthesio's VP Global Marketing lifts the lid on working in the social media industry and provides a glimpse of what the future holds in the sector.