John Murphy

Traffic quality: Whose problem is it anyway?

John Murphy, OpenX's VP Marketplace Quality charts the battle between increasingly sophisticated fraudsters and the reputable side of the digital advertising industry.

Pierre Naggar

Interview: Pierre Naggar, Managing Director EMEA, Turn

Turn's European leader explains how advertisers can leverage 1st party data to drive more targeted and relevant marketing.

Paul Mallon

5 questions with...Paul Mallon, Head of Digital Engagement, Paddy Power

Paul Mallon, Paddy Power's Head of Digital Engagement provides insight on building an in-house content marketing function, measurement and the future of paid/owened/earned.

Paul Frampton

Connecting data and content is the industry’s top priority

Paul Frampton, Havas Media's CEO calls for a closer connection between content and data ahead of chairing the iMedia Brand Summit in London on 23 April.

Michael Bayler

Machines of Loving Grace?

In the first of a three-part series, digital transformation strategist & author Michael Bayler looks at how the Internet of Things could re-shape and re-invigorate the consumer brand.

Prash Naidu

Why publishers should fight the allure of Facebook

Publishers should retain editorial and commercial independence by resisting attempts by Facebook to share content and revenues, says Prash Naidu,  Rezonence's CEO & CTO.

Guy Beresiner

No agency was harmed in the making of this display banner

Guy Beresiner, Sociomatic Labs' Director of Partnerships explains why the agency one-stop-shop model is dead and makes the case for co-existence.

Mark Connolly

Agencies need to adapt to survive in today’s programmatic world

The programmatic revolution is shifting the balance of power client-side and agencies must re-think their model to remain relevant, says Mark Connolly, AudienceScience's CRO & VP International.

Dan Brain

Out of Africa: 5 things global marketers were talking about in Marrakech this week

Engaging fans in content creation, trust and the future of agency models were talking points at the World Federation of Advertiser's Global Marketer conference in Marrakech yesterday. Dan Brain summarises.

Luke Hayter

Where intent meets financial services

Brands should consider using real time 'intent' data to target customers as changes to ISAs kick in this spring, says Luke Hayter, Magnetic's VP Europe.

Dan Brain

Pitch@Palace will put Royal Stamp on UK tech start-up scene

Pitch@Palace will give tech entrepreneurs the chance to secure Royal approval and you can have your say via the People’s Choice Award. Dan Brain explains.

Philip Rooke

How to win the race for the final click in mobile commerce

M-commerce has not reached its potential because the buying experience is too confusing, says Philip Rooke, CEO of online retailer Spreadshirt.

Dan Brain

WFA's Stephan Loerke: "We have barely scratched the surface of what is possible in Africa"

Stephan Loerke, WFA’s Managing Director explains the Africa opportunity, programmatic progress and regulatory failings ahead of the Federation's Global Advertiser Week in Marrakech later this month.

Guy Beresiner

The adtech gulf

Guy Beresiner, Sociomantic Labs' Director of Partnerships says reducing complexity is key to realising a programmatic panacea.

Paul Frampton

The Only Way is Ethics

Paul Frampton, Havas Media's CEO says the industry has a responsibility to use data to create more useful consumer experiences than the current crop of advertising.

Adam  Rock

Why now is the time to act on native

Could native be the golden ticket for brands and publishers alike? Adam Rock, TAN Media's Founder explains why he is excited.