Dan Brain

ad:tech London & Unilever launch sustainability hack

Unilever and ad:tech London hackathon will explore how data can be used to promote sustainability and up to £35k of funding is potentially available thanks to the FMCG's partnership with next month's event.

Irene Ramsay

Cool Britannia -10 fashion tech start-ups shaking silicon roundabout

Next week's London Fashion Week promises to be the most tech-savvy show yet - Strategy Eye Reporter Irene Ramsay spotlights the digital start-ups leading London's fashion-tech charge.

Ben Plomion

Retargeting overkill: how to better understand the users you’d like to reach

Ben Plomion, Chango's VP Marketing calls for a smarter approach to retargeting.

Emily Riley

It’s party time in the marketing cloud

Emily Riley, Ghostery's COO explains the risks of poor CMO-CIO collaboration in cloud-based marketing.

Sarah Gavin

Top tips for harnessing content marketing in PR

A good video is worth a thousand words when it comes to content marketing in PR, says Sarah Gavin, Outbrain's Head of Marketing.

Miko Levi

8 priceless content marketing tips and strategies

Content amplification is equally as important as content creation, says Outbrain's Miko Levi.

Ben Walmsley

5 flavours of ad personalisation

Ben Walmsley, Sizmek's UK MD explains how Dynamic Creative optimisation can deliver more engaging and effective personalised advertising.

Ben Graham

What does BuzzFeed's latest funding mean for new media?

BuzzFeed's phenomenal growth and recent funding boost could put the publisher on the acquistion trail, says StrategyEye's Ben Graham.

Paul Twite

Google Glass: big brother or best friend?

Wearables might be all the industry rage but most Brits have never heard of them and many wouldn't wear Google Glass for fear of being mugged - Paul Twite, Toluna's UK MD explains.

Philip Rooke

The internationalisation of an e-commerce platform

Philip Rooke, Spreadshirt's CEO offers three top tips for online businesses looking to expand internationally.

Volker Ballueder

Extending TV reach and making it actionable

Second screen technology can enable marketers to serve more targeted ads and better engagement than traditional TV - Civolution's Volker Ballueder explains how.

James Collier

Has device recognition come of age?

James Collier, AdTruth's MD for EMEA examines the benefits of device recognition over cookies for marketers.

Paul Lyonette

Marketing to a distracted generation

Changes in media consumption driven by millennials, mobile technology and online content represent an unprecedented opportunity to increase the effectiveness of cross-screen advertising, says YuMe UK Country Manager Paul Lyonette.

Mark Connolly

How can advertisers gain control of their data?

Mark Connolly, AudienceScience's MD for EMEA & APAC explores three types of valuable data for brands and strategies to gain meaningful insight from it.

Dan Brain

Bye to the bugle – has Ryanair really changed?

iMediaConnection's Dan Brain tested Ryanair's customer experience transformation promise ahead of CMO Kenny Jacobs' keynote at ad:tech this October.

Ben Graham

Why YouTube is becoming more important to Google

YouTube has not yet reached commercial maturity but revenues are on the rise and the platform is of increasing strategic importance to Google, explains StrategyEye reporter Ben Graham.