iMEDIA UK
Published: July 15, 2008
The digital advertising market continues to grow but intelligent advertising is still dragging its feet. The founder of one major behavioural targeting firm speaks out.
Published: July 15, 2008
The technology is fit-for-purpose, the metrics are in development and the level of interest is once again high. So is the future bright for out-of-home digital media networks?
Published: July 15, 2008
Find out why pay-per-click advertising models can really work for your business -- as long as you follow a few clear optimisation rules.
Published: July 08, 2008
By Richard Jukes
In a fragmented media landscape the focus is often on creating the best content. But we dismiss the power of context at our peril, argues one media strategist, as he examines why delivering the message still matters most.
In a fragmented media landscape the focus is often on creating the best content. But we dismiss the power of context at our peril, argues one media strategist, as he examines why delivering the message still matters most.
Published: July 08, 2008
By John Ginsberg
Online marketers have been quick to embrace the tantalising potential of pay-per-click advertising, but many have failed to realise the exciting efficiencies the model offers.
Online marketers have been quick to embrace the tantalising potential of pay-per-click advertising, but many have failed to realise the exciting efficiencies the model offers.
Published: July 08, 2008
By Tim Trent
Recently we have seen a fair number of problems arise from the misuse of data. One former chief privacy officer shows you how to avoid making some hefty business-critical mistakes.
Recently we have seen a fair number of problems arise from the misuse of data. One former chief privacy officer shows you how to avoid making some hefty business-critical mistakes.
Published: July 01, 2008
By Mark Freeman
The world's largest advertising festival took place last week but mobile was again a neglected medium -- an issue that agencies now need to rapidly tackle, argues one gold Lion-winning creative director.
The world's largest advertising festival took place last week but mobile was again a neglected medium -- an issue that agencies now need to rapidly tackle, argues one gold Lion-winning creative director.
Published: July 01, 2008
By Richard Sheppard
As online marketing becomes more of a science than an art form, the value of using high quality data has never before been so crucial -- especially for those looking to justify ad spend in an increasingly cautious economy.
As online marketing becomes more of a science than an art form, the value of using high quality data has never before been so crucial -- especially for those looking to justify ad spend in an increasingly cautious economy.
Published: July 01, 2008
By Andrew Robinson
The managing director of Lyris delivers more suggestions on how to build an engaging and personable newsletter online to drive reader engagement.
The managing director of Lyris delivers more suggestions on how to build an engaging and personable newsletter online to drive reader engagement.
Published: June 24, 2008
By Phil Fearnley
One of the stalwarts of the online entertainment industry shares his opinions on the winning mindset that will make your video-on-demand service irresistible to users.
One of the stalwarts of the online entertainment industry shares his opinions on the winning mindset that will make your video-on-demand service irresistible to users.
Published: June 24, 2008
By Andrew Robinson
Every online newsletter needs to stand out and capture the interest of readers. The managing director of Lyris explores how to captivate your audience using a personable, individual approach.
Every online newsletter needs to stand out and capture the interest of readers. The managing director of Lyris explores how to captivate your audience using a personable, individual approach.
Published: June 24, 2008
By Ben Hart
The continual diversity of digital has meant specialist agencies have learned to evolve rapidly. This multiplicity can only mean some major forthcoming wins from the big networks, argues the founding partner of Glass.
The continual diversity of digital has meant specialist agencies have learned to evolve rapidly. This multiplicity can only mean some major forthcoming wins from the big networks, argues the founding partner of Glass.
Published: June 17, 2008
By Simon Norris
Free calls on your mobile for accepting ads? Will display advertising take off? Understand what might kick start mobile advertising in 2008.
Free calls on your mobile for accepting ads? Will display advertising take off? Understand what might kick start mobile advertising in 2008.
Published: June 17, 2008
By Brad Little
Millions of items of consumer-generated content are uploaded every day, so how can marketers maximise this resource and learn more about these contributors?
Millions of items of consumer-generated content are uploaded every day, so how can marketers maximise this resource and learn more about these contributors?
Published: June 17, 2008
By Elizabeth Lloyd
The co-founder of one international lead generation firm takes a closer look at the opportunities opening up in the rapidly advancing South African mobile market.
The co-founder of one international lead generation firm takes a closer look at the opportunities opening up in the rapidly advancing South African mobile market.
Published: June 10, 2008
By Gayle Guzzardo
Want to know exactly what online lead generation can do for advertisers and publishers? Learn more about the latest technological marketing tool to hit our shores.
Want to know exactly what online lead generation can do for advertisers and publishers? Learn more about the latest technological marketing tool to hit our shores.
Published: June 10, 2008
By Scott Button
With new regulations on blogging and viral marketing set to become law, the CEO of one viral agency looks at what might become of those who fail to adhere to the rules correctly.
With new regulations on blogging and viral marketing set to become law, the CEO of one viral agency looks at what might become of those who fail to adhere to the rules correctly.
Published: June 10, 2008
By David Arrowsmith
Understand how marketers are leveraging innovative techniques to build bridges with sales and IT, to ultimately deliver quantifiable corporate value.
Understand how marketers are leveraging innovative techniques to build bridges with sales and IT, to ultimately deliver quantifiable corporate value.