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When retargeting becomes stalking

By Doug Kessler Published February 07, 2012

Online ad retargeting is a very powerful concept that, in the wrong hands, can not only infuriate your prospective customers but also threatens the entire cookie-fuelled display advertising market.

YOU are the 6th screen

By Dino Burbidge Published February 07, 2012

Forget devices and screens. Want to watch a movie? It will be recreated directly onto your visual cortex. It may come with an emotion track too, giving you goose bumps and making you cry at will. This is why your head is the true battle ground for the media revolution.

Turning WOM into sales

By Dave Williams Published January 31, 2012

Word-of-mouth marketing is far from a new phenomenon. Although it's a proven sales tool, many marketers are getting basics badly wrong.

5 challenges publishers need to address in 2012

By Sorosh Tavakoli Published January 31, 2012

The Mayans may have predicted armageddon in 2012, but it's also the year that you need to move from online video and onto 'the new TV'.

Foursqualor in London town

By Dean Browell Published January 31, 2012

On any given day in London someone checks into their favourite restaurant -- or at least they try. Using Foursquare in the big smoke has become a corrupt process. Here's why.

Why your search strategy isn't converting

By John Ryder Published January 31, 2012

Improving conversion rates is the most effective way to increase online revenues without investing in additional traffic-generating activities. But many businesses are making these five basic mistakes.

How stupidity nearly broke a huge media firm

By Peter Shankman Published January 24, 2012

Who could have thought that a simple mistake on a flight from Florida potentially could have brought a multi-million dollar media company to its knees. Forget hacking, we're our own worst enemies, says Peter Shankman.

Get the most from Google's new Search+

By Ayaan Mohamud Published January 24, 2012

Google's 'Search, Plus Your World,' biases socially shared content and prioritises it in the results. It has been called a 'necessity for marketers'. Here's why it's so important, as well as a step-by-step guide.

Do you really need a digital marketing strategy?

By Dave Chaffey Published January 24, 2012

Surely it's obvious, with today's digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? Not necessarily...

The countdown begins

By Scott Meyer Published January 17, 2012

The EU privacy directive is gathering speed. Here's what you need to know to stay on the right side of the law.

Mobile wallet: The end of cash?

By Catherine Thurtle Published January 17, 2012

Will the mobile wallet sound the death knell of cash? The latest research by YouGov shows almost a quarter of people are interested in using their mobile phone instead of cash to pay for purchases.

How reliable is cookie tracking?

By Owen Hewitson Published January 17, 2012

We've questioned how legal cookies are but now we have to ask if it is even an effective way of monitoring customer interactions.

Best and worst online retailers 2011

By Larry Freed Published January 10, 2012

Amazon.co.uk comes first for satisfaction, whereas London2012Shop bottoms out in last place. Plus, a big fish enters the top five for the first time...

What to look forward to in 2012

By Laurent Boninfante Published January 10, 2012

What's the new frontier of marketing? What's going to be sizzling in the land of performance media this year? Find out what there is to be on tenterhooks for in 2012.