Sarah Gavin

A solution for integration in the fragmented content marketing world

Sarah Gavin, Outbrain's Marketing Director explains how the combination of content marketing and programmatic will result in more effective marketing and a streamlined buying process.

Dan Brain

5 (programmatic) questions with… Khurram Hamid, Senior Director – Global Digital Media, GSK

Khurram Hamid talks to iMediaConnection about GSK's programmatic drive ahead of speaking at next week's iMedia Data-Fuelled Marketing Summit.

Dan Brain

Interview: Huib van Bockel, Author/Founder, The Social Brand

Former Red Bull marketer Huib van Bockel explains why data should not be seen as a replacement for creative storytelling.

Anant Joshi

The cure for programmatic’s Jekyll & Hyde nature

Overcoming the accountability issue will help to realise the full potential of programmatic, explains Anant Joshi, Director of International Business at Meetrics.

Paul Twite and John Bremer

The unification of marketing and research in 2015

Toluna MD Paul Twite and Group Chief Research and Strategy Officer John Bremer lay down their research predicitons in marketing for 2015.

Andrew Bud

10 key mobile trends for 2015

NFC growth and automotive will help shape the mobile landscape in 2015, predicts Andrew Bud, Global Chairman of mobile trade body MEF.

Dan Brain

Hitting the sweet spot data-fuelled marketing, creativity and product innovation

Data should drive consumer value through product innovation and help brands to gain marketing efficiency, says Dan Brain, Head of Content for ad:tech London and iMedia.

Adit Abhyankar

Native advertising – How can you prove it works?

Adit Abhyankar, Visual IQ's Executive Director offers 4 tips to help you measure the impact of native advertising campaigns.

Mark Connolly

Programmatic is not a 4 letter word

Marketers and publishers who embrace programmatic and take calculated risks will gain the most competitive advantage from the technology, says Mark Connolly, AudienceScience's CRO & VP International.

Richard Jones

Is 2015 set to be a year of acquisition for Facebook as it seeks to maintain its position as a leading social media platform?

Could Facebook have a match on Tinder and make the dating app its latest acquisition? Richard Jones, EngageScience's CEO speculates on how appealing to a younger demographic could drive Facebook's investment plans in 2015.

Ken Valledy

Brands and start-ups: A unique window of opportunity?

Ken Valledy, Founder & CEO of tech2brand explains why marketers who make the effort to build lasting relationships with tech start-ups will benefit from exceptionally favourable conditions in 2015.

Philip Rooke

An ecommerce Christmas wish list: Working days, rain & 'Susan's'

Philip Rooke, Spreadshirt's CEO describes a good Christmas for a ecommerce company.

Nicolas Bidon

Four forces shaping programmatic in 2015

Clients taking a more refined approach to data strategy and limited premium video inventory will continue to define programmatic in 2015, says Nicolas Bidon, Xaxis' MD for the UK.

Dan Brain

Data need not be dull: Festive fashion unites clients, agencies and tech

Check out our iMedia shoot of stylish industry leaders wearing some sparkling seasonal numbers for National Christmas Jumper Day.

Christophe Collet

Programmatic buying and mobile: attention to good practice

Christophe Collet, S4M's Founder & CEO expains why mobile programmatic growth has been modest to date but could be a sweet spot for advertisers in the future.

Dan Brain

What does native mean for publishers in 2015?

Haymarket, Hearst and Squawka serve up their native advertising predictions for 2015.