Miko Levi

8 priceless content marketing tips and strategies

Content amplification is equally as important as content creation, says Outbrain's Miko Levi.

Ben Walmsley

5 flavours of ad personalisation

Ben Walmsley, Sizmek's UK MD explains how Dynamic Creative optimisation can deliver more engaging and effective personalised advertising.

Ben Graham

What does BuzzFeed's latest funding mean for new media?

BuzzFeed's phenomenal growth and recent funding boost could put the publisher on the acquistion trail, says StrategyEye's Ben Graham.

Paul Twite

Google Glass: big brother or best friend?

Wearables might be all the industry rage but most Brits have never heard of them and many wouldn't wear Google Glass for fear of being mugged - Paul Twite, Toluna's UK MD explains.

Philip Rooke

The internationalisation of an e-commerce platform

Philip Rooke, Spreadshirt's CEO offers three top tips for online businesses looking to expand internationally.

Volker Ballueder

Extending TV reach and making it actionable

Second screen technology can enable marketers to serve more targeted ads and better engagement than traditional TV - Civolution's Volker Ballueder explains how.

James Collier

Has device recognition come of age?

James Collier, AdTruth's MD for EMEA examines the benefits of device recognition over cookies for marketers.

Paul Lyonette

Marketing to a distracted generation

Changes in media consumption driven by millennials, mobile technology and online content represent an unprecedented opportunity to increase the effectiveness of cross-screen advertising, says YuMe UK Country Manager Paul Lyonette.

Mark Connolly

How can advertisers gain control of their data?

Mark Connolly, AudienceScience's MD for EMEA & APAC explores three types of valuable data for brands and strategies to gain meaningful insight from it.

Dan Brain

Bye to the bugle – has Ryanair really changed?

iMediaConnection's Dan Brain tested Ryanair's customer experience transformation promise ahead of CMO Kenny Jacobs' keynote at ad:tech this October.

Ben Graham

Why YouTube is becoming more important to Google

YouTube has not yet reached commercial maturity but revenues are on the rise and the platform is of increasing strategic importance to Google, explains StrategyEye reporter Ben Graham.

John Murphy

6 things every digital marketer needs to know about attribution

There's more to attribution than last-click and modelling techniques provide the most valuable insight into what channels are working, says John Murphy, BLOOM Worldwide's Head of Planning.

Dan Brain

Unilever targets tech start-up talent with ad:tech London partnership

A new partnership between ad:tech London and Unilever will provide an opportunity for the UK's most savvy marketing and media tech start-ups to compete for The Next Big Thing Award and marketing exposure at the event this autumn.

Ken Valledy

Name your price: 4 reasons why a free trial doesn't work

Ex-brand marketer turned Tech2Brand CEO Ken Valledy argues that tech start-ups should avoid offering a free trial when looking to work with brands.

Nick Hatter

How can brands use in-game gifts to build better consumer relationships?

Nick Hatter, giftgaming's CEO says brands can engender more valuable consumer relationships through smart exchanges with gamers.

Michael Greene

The future of programmatic trading - 3 key trends in the application of RTB

Michael Greene, AudienceScience's Director of Research says that the days of programmatic being dominated by direct response advertisers are over.