Interview: Mark Melling, Director Video & Mobile Strategy, AOL

Interview: Mark Melling, Director Video & Mobile Strategy, AOL

AOL's Mark Melling talks to iMediaConnection about the media giant's video strategy and explains what the new ONE platform means for advertisers.

Dominic Duffy

Is this man the father of modern content marketing?

An unlikely lawyer-turned-musician was pioneering content marketing back in the 1950's and defining the approaches that are popular today, says Dominic Duffy, Co-Founder of Ceros.

Oli Knowlton

Sunny where you are? Your ads should know.

Dynamic messaging isn't as complex as often perceived and can boost the effectiveness and efficiency of your campaigns, says Oli Knowlton, PointRoll's COO.

Alex Kuhnel

Programmatic will transform every aspect of digital media

All advertising that can be programmatic will be programmatic, says Alex Kuhnel, PulsePoint's MD.

Interview: Will Hayward, VP Advertising, BuzzFeed

Interview: Will Hayward, VP Advertising, BuzzFeed

Will Hayward, BuzzFeed's VP Advertising on launching in Germany, why branded video is the future and the industry's unhealthy obsession with native advertising.

Andy Nobbs

TV-Synced ads provide the ultimate bridge between the broadcast and online worlds

The second screen holds the key for advertisers looking to deliver targeted and actionable cross-media campaigns, says Andy Nobbs, Civolution's CMO.

Rob Bonn

Truth, lies and brands as publisher

A robust publishing model and clear strategic vision are key to a successful content marketing strategy, says Robin Bonn, Seven's Business Development Director.

Sarah Gavin

The mobile revolution is here – are you ready?

Too many brands risk being left behind by failing to capitalise on the mobile opportunity, says Sarah Gavin, Outbrain's Marketing Director.

Heleana Quartey

Innovations in influencer relations

Brands should prioritse influencer relations as part of a 'beyond media' strategy, says Heleana Quartey, LEWIS PR's Digital Strategist.

5 questions with...Pierre Nagar, MD - EU, Turn

5 questions with...Pierre Nagar, MD - EU, Turn

Pierre Nagar, Turn's MD for EU explains how brands are using big data to power precision marketing, real time activation and personalisation.

Interview: Erol Soyer, Head of Digital Operations & Technology, OMD UK

Interview: Erol Soyer, Head of Digital Operations & Technology, OMD UK

Online fraud is undermining the perceived value of digital advertising and requires an urgent cross-industry response, says Erol Soyer, Head of Digital Operations & Technology at OMD UK.

Richard Morris

Interview: Richard Morris, MD, Vizeum

Richard Morris, Vizeum's MD reveals how the agency tackles tech investment, digital transformation and campaign KPI's.

Dr KF Lai

Why aren’t we all mBanking?

Cashless mobile payments could provide a big boost for retail sales but banks must get better at marketing the technology, argues Dr KF Lai, BuzzCity's CEO.

Phil Cooper

'Tombola Effect' emerges as counterculture to 'mass communism'

A revolution is rising against the humdrum of predictable brands, argues digital entrepreneur and Kippsy Founder Phil Cooper.

Sarah Gavin

7 myths about branded video content

Marketers run the risk of failing in branded video by applying common misconceptions and traditional thinking to campaigns, says Sarah Gavin, Outbrain's Marketing Director for Europe.

Dan Brain

For the sake of being different...

Featuring a hand-picked industry audience and keynotes from GSK, 20th Century Fox and creative legend Dave Trott, next month's iMedia Summit at BAFTA promises much more than cliches, crap coffee and sales pitches.