Jonathan Milne

Celtra's Jonathan Milne on mobile video: Time to stop confusing media and message

Creative matters in mobile video and forcing TV formats on to the small screen doesn't cut the mustard, says Jonathan Milne, Celtra's EMEA & APAC General Manager.

Phil Rooke

Growing internationally through marketplaces

Ecommerce companies with international ambitions should look beyond the marketplaces of eBay and Amazon. Phil Rooke, CEO, Spreadshirt explains.

Dan Brain

Interview: The new union of digital and politics

Craig Elder, architect of The Conservatives' 2015 General Election digital strategy says every modern business must be in campaign mode.

Cam Beynon

Teenage Kicks: The videos young people want

5 tips on making online video for young people from the perspective of a teenager with a healthy appetite for YouTube, cats and Grand Theft Auto.

Ivan Imhoff

Conversion Rate Optimisation: Why it’s set to move out from programmatic’s shadow

Could Conversion Rate Optimisation become even more important than programmatic in the digital marketing mix? House of Kaizen's Ivan Imhoff makes the case for CRO.

Ken Parnham

Diving into consumer intent using mobile data

Adnear's General Manager Ken Parnham explains how markters can use mobile data to understand consumer intent.

Dale Lovell

The future of advertising isn’t engagement; it’s immersion

The most successful digital campaigns will be focused on immersive experiences, says Dale Lovell, Adyoulike's Chief Digital Officer.

Dan Brain

4 FMCG giants investing in ecommerce

FMCG heavyweights are eyeing direct-to-consumer sales growth - Dan Brain explores the tactics and implications for marketers.

Frederic-Charles Petit

Five ways automation drives business success

Frederic-Charles Petit, Toluna's CEO talks through the benefits of automation in a tech-driven world.

Dan Brain

Unilever’s Keith Weed: Partnering with start-ups helps to deliver “right technology to the right brands, at the right time”

Unilever's top marketer Keith Weed explains why the FMCG firm is ramping up its tech start-up investment and launches The Next Big Thing part III - a $50k pilot pitch and award.

Giovanni Strocchi

Does your data have the devil in the detail?

Giovanni Strocchi, ADmantX's CEO reveals the secrets to successful audience profiling.

Dan Brain

3 transformative consumer and tech trends for marketers

David Mattin, TrendWatching's Head of Trends examines must-watch technocultural trends and the implications for marketers.

Dan Brain

Introducing a culture clash of brands, tech and street food

Brands, agencies, media owners and tech firms will have the chance to talk tech and sample London's best street food at a unique conference/party hybrid in Shoreditch next week.

Bettina Sherick

The changing-equalising-borderless world of entertainment

Bettina Sherick, 20th Century Fox's former SVP Digital Strategic Marketing dissects the global shifts that are changing the face of marketing entertainment.

Michael Bayler

Machines of Loving Grace (part three)

In the final piece of this three part series, marketing transformation expert and author Michael Bayler examines how brands can use IoT to re-engage consumers.

Brian Rigney

Instant digital gratification: 15 stats that show why time is the new currency for CMOs

An increasingly complex marketing landscape, the short attention span of consumers and confusion created by too much choice make time the modern day challenge for marketers, says Brian Rigney, Zmags' CEO.