Paul Frampton

The Only Way is Ethics

Paul Frampton, Havas Media's CEO says the industry has a responsibility to use data to create more useful consumer experiences than the current crop of advertising.

Adam  Rock

Why now is the time to act on native

Could native be the golden ticket for brands and publishers alike? Adam Rock, TAN Media's Founder explains why he is excited.

Dan Brain

3 reasons why we like Shingy

AOL's Digital Prophet Shingy has had a bit of a kicking from the blogosphere and The Guardian, but we're looking forward to bringing him to the UK for a trademark entertaining performance this spring. Dan Brain explains why.

Dr Andreas Schroeter

Re-engaging your distracted TV audience over a second screen

Dr Andreas Schroeter, wywy's Co-Founder explains why the wandering eyes of TV viewers must make brands take the 2nd screen seriously.

Rachel Powney

5 ways to increase mobile campaign ROI in a very busy marketplace

Embrace  programmatic, native and video if you want to boost the performance of your mobile campaigns - Rachel Powney, OpenX's Marketing Director explains.

Joel Windels

Do retail brands take Twitter seriously?

Joel Windels, Brandwatch's Marketing Manager - EMEA examines whether retailers are living up to customer expectations on Twitter.

Steve Elson

Ghosts of Christmas past: What can marketers learn from festive bargain hunters?

Changes in retail buying behaviour should encourage a re-think of omnichannel marketing strategy and attribution, says Steve Elson, HookLogic's VP Retail Strategy.

Dan Brain

Should CEO's take more responsibility for marketing strategy? 6 iMedia Summit takeaways

Greater CEO investment in marketing strategy and the opportunity to combine data with content were among the discussion points at the iMedia Data-Fuelled Marketing Summit last week.

Sarah Gavin

A solution for integration in the fragmented content marketing world

Sarah Gavin, Outbrain's Marketing Director explains how the combination of content marketing and programmatic will result in more effective marketing and a streamlined buying process.

Dan Brain

5 (programmatic) questions with… Khurram Hamid, Senior Director – Global Digital Media, GSK

Khurram Hamid talks to iMediaConnection about GSK's programmatic drive ahead of speaking at next week's iMedia Data-Fuelled Marketing Summit.

Dan Brain

Interview: Huib van Bockel, Author/Founder, The Social Brand

Former Red Bull marketer Huib van Bockel explains why data should not be seen as a replacement for creative storytelling.

Anant Joshi

The cure for programmatic’s Jekyll & Hyde nature

Overcoming the accountability issue will help to realise the full potential of programmatic, explains Anant Joshi, Director of International Business at Meetrics.

Paul Twite and John Bremer

The unification of marketing and research in 2015

Toluna MD Paul Twite and Group Chief Research and Strategy Officer John Bremer lay down their research predicitons in marketing for 2015.

Andrew Bud

10 key mobile trends for 2015

NFC growth and automotive will help shape the mobile landscape in 2015, predicts Andrew Bud, Global Chairman of mobile trade body MEF.

Dan Brain

Hitting the sweet spot data-fuelled marketing, creativity and product innovation

Data should drive consumer value through product innovation and help brands to gain marketing efficiency, says Dan Brain, Head of Content for ad:tech London and iMedia.

Adit Abhyankar

Native advertising – How can you prove it works?

Adit Abhyankar, Visual IQ's Executive Director offers 4 tips to help you measure the impact of native advertising campaigns.