Paul Lyonette

Marketing to a distracted generation

Changes in media consumption driven by millennials, mobile technology and online content represent an unprecedented opportunity to increase the effectiveness of cross-screen advertising, says YuMe UK Country Manager Paul Lyonette.

Mark Connolly

How can advertisers gain control of their data?

Mark Connolly, AudienceScience's MD for EMEA & APAC explores three types of valuable data for brands and strategies to gain meaningful insight from it.

Dan Brain

Bye to the bugle – has Ryanair really changed?

iMediaConnection's Dan Brain tested Ryanair's customer experience transformation promise ahead of CMO Kenny Jacobs' keynote at ad:tech this October.

Ben Graham

Why YouTube is becoming more important to Google

YouTube has not yet reached commercial maturity but revenues are on the rise and the platform is of increasing strategic importance to Google, explains StrategyEye reporter Ben Graham.

John Murphy

6 things every digital marketer needs to know about attribution

There's more to attribution than last-click and modelling techniques provide the most valuable insight into what channels are working, says John Murphy, BLOOM Worldwide's Head of Planning.

Dan Brain

Unilever targets tech start-up talent with ad:tech London partnership

A new partnership between ad:tech London and Unilever will provide an opportunity for the UK's most savvy marketing and media tech start-ups to compete for The Next Big Thing Award and marketing exposure at the event this autumn.

Ken Valledy

Name your price: 4 reasons why a free trial doesn't work

Ex-brand marketer turned Tech2Brand CEO Ken Valledy argues that tech start-ups should avoid offering a free trial when looking to work with brands.

Nick Hatter

How can brands use in-game gifts to build better consumer relationships?

Nick Hatter, giftgaming's CEO says brands can engender more valuable consumer relationships through smart exchanges with gamers.

Michael Greene

The future of programmatic trading - 3 key trends in the application of RTB

Michael Greene, AudienceScience's Director of Research says that the days of programmatic being dominated by direct response advertisers are over.

Dan Brain

Mondelez and P&G are convinced on programmatic transparency – a landmark moment for real-time advertising?

Recent strides into programmatic by major global brands show increased confidence in the transparency of real-time advertising, says Dan Brain, Head of Content for ad:tech London.

Dan Brain

American Express, Virgin Media marketing leaders join ad:tech London line-up

Virgin Media's Ellie Tory will explore the art of multichannel sponsorship activation at ad:tech London, joining a line-up featuring marketing and media decision makers from Mondelez, Ryanair, Pepsi, BBH and YouTube.

Alex Kuhnel

Brand Safety: what needs to be done?

Alex Kuhnel, PulsePoint's MD for Europe explains why a more accountable and joined-up approach to tackling brand safety is required in the programmatic space.

Stuart Smith

Ask intelligent questions of data to drive more effective advertising

Agencies should strategically interrogate and connect customer data sets to power seamless cross-channel advertising, says Stuart Smith, Mediaocean's Director of Account Management.

Franklyn Martin

Paid media essential to amplify social impact

The competition for audience attention and increasingly sophisticated social advertising ensure that paid media will continue to play an important role, according to Franklyn Martin, Adaptly's VP Business Development for EMEA.

Jean-Paul Edwards

'The future is not (just) programmatic'

Intuition, creativity and algorithmic understanding are just as important as programmatic technology in the future advertising mix, says Jean-Paul Edwards, omd's Strategy and Product Development Director for EMEA.

Ken Valledy

So why is it taking so long? The 5 P's that slow down decision making

tech2brand Founder/CEO and former AB Inbev marketer Ken Valledy explains why brand investment in start-ups can be painfully slow.