By Kristin Della Volpe Published October 16, 2009
Can the financial sector bounce back in the public eye? See how these embattled companies can leverage social tools to regain trust while boosting branding.
By Kristin Della Volpe Published October 22, 2008
With a potential economic depression at the forefront of customers' minds, financial institutions focus on building trust in a changing world.
By Robert Kadar Published July 02, 2007
The CEO of a health-focused ad network shares the challenges of pharmaceutical companies and how industry changes may boost their online presence.
By Bennett Zucker Published February 08, 2007
Right Media's VP reports in from the Newspaper Association of America's marketing conference with some insight on the industry's future. Hint: Think online and local.
By comScore Media Metrix Published November 16, 2006
Early indicators observed by the research company forecast a healthy holiday spending season online.
By Bill Allman Published October 31, 2006
It could be a health marketer's worst nightmare-- or a dream come true. The "know-it-all" patient has arrived on the internet. HealthCentral Network's GM has the story.
By eMarketer Published October 24, 2006
eMarketer reports that consumers are influenced by search results when making beauty product purchases.
By Lisa Phillips Published October 20, 2006
Health and beauty brands favored the internet to TV and magazines as they reallocated ad dollars in the first half of 2006.
By Mario Sgambelluri Published October 04, 2006
Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent iMedia Brand Summit.
By comScore Media Metrix Published September 28, 2006
According to data, the Sports category now reaches nearly 40 percent of the total internet audience.
By eMarketer Published August 22, 2006
eMarketer reports that pharmaceutical companies are the biggest spam culprits, above porn and gambling properties.
By Lisa Phillips Published August 18, 2006
eMarketer reports on pharmaceutical advertising and how this sector is using interactive to push its message.
By eMarketer Published August 08, 2006
eMarketer reports that more people are buying airline tickets online than ever before.
By Roger Park Published July 21, 2006
SmarterLiving.com's Krista Pappas talks with our news editor about the challenges of the online travel industry, search engines and metrics that matter.
By Bill Allman Published July 20, 2006
HealthCentral Network's GM describes how recent legislation highlights the web's evolving role in health marketing.
By Lisa Phillips Published June 23, 2006
eMarketer looks at how the financial services sector advertises on the internet.
Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 9 shocking ads and how they fared
3 7 bad habits that are ruining your career
4 10 companies driving the SoLoMo revolution
5 5 brands that embarrassed themselves on social
