VERTICALS
Published: April 30, 2008
GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.
Published: April 30, 2008
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The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.
Published: April 17, 2008
Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.
Published: July 02, 2007
By Robert Kadar
The CEO of a health-focused ad network shares the challenges of pharmaceutical companies and how industry changes may boost their online presence.
The CEO of a health-focused ad network shares the challenges of pharmaceutical companies and how industry changes may boost their online presence.
Published: February 08, 2007
By Bennett Zucker
Right Media's VP reports in from the Newspaper Association of America's marketing conference with some insight on the industry's future. Hint: Think online and local.
Right Media's VP reports in from the Newspaper Association of America's marketing conference with some insight on the industry's future. Hint: Think online and local.
Published: November 16, 2006
By comScore Media Metrix
Early indicators observed by the research company forecast a healthy holiday spending season online.
Early indicators observed by the research company forecast a healthy holiday spending season online.
Published: October 31, 2006
By Bill Allman
It could be a health marketer's worst nightmare-- or a dream come true. The "know-it-all" patient has arrived on the internet. HealthCentral Network's GM has the story.
It could be a health marketer's worst nightmare-- or a dream come true. The "know-it-all" patient has arrived on the internet. HealthCentral Network's GM has the story.
Published: October 24, 2006
By eMarketer
eMarketer reports that consumers are influenced by search results when making beauty product purchases.
eMarketer reports that consumers are influenced by search results when making beauty product purchases.
Published: October 20, 2006
By Lisa Phillips
Health and beauty brands favored the internet to TV and magazines as they reallocated ad dollars in the first half of 2006.
Health and beauty brands favored the internet to TV and magazines as they reallocated ad dollars in the first half of 2006.
Published: October 04, 2006
By Mario Sgambelluri
Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent iMedia Brand Summit.
Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent iMedia Brand Summit.
Published: September 28, 2006
By comScore Media Metrix
According to data, the Sports category now reaches nearly 40 percent of the total internet audience.
According to data, the Sports category now reaches nearly 40 percent of the total internet audience.
Published: August 22, 2006
By eMarketer
eMarketer reports that pharmaceutical companies are the biggest spam culprits, above porn and gambling properties.
eMarketer reports that pharmaceutical companies are the biggest spam culprits, above porn and gambling properties.
Published: August 18, 2006
By Lisa Phillips
eMarketer reports on pharmaceutical advertising and how this sector is using interactive to push its message.
eMarketer reports on pharmaceutical advertising and how this sector is using interactive to push its message.
Published: August 08, 2006
By eMarketer
eMarketer reports that more people are buying airline tickets online than ever before.
eMarketer reports that more people are buying airline tickets online than ever before.
Published: July 20, 2006
By Bill Allman
HealthCentral Network's GM describes how recent legislation highlights the web's evolving role in health marketing.
HealthCentral Network's GM describes how recent legislation highlights the web's evolving role in health marketing.
Published: July 21, 2006
By Roger Park
SmarterLiving.com's Krista Pappas talks with our news editor about the challenges of the online travel industry, search engines and metrics that matter.
SmarterLiving.com's Krista Pappas talks with our news editor about the challenges of the online travel industry, search engines and metrics that matter.
Published: June 23, 2006
By Lisa Phillips
eMarketer looks at how the financial services sector advertises on the internet.
eMarketer looks at how the financial services sector advertises on the internet.
Published: June 09, 2006
By Jeffrey Grau
eMarketer reports that by 2010 roughly 46 percent of total travel sales will be booked online, second only to computer hardware/software in the B2C category.
eMarketer reports that by 2010 roughly 46 percent of total travel sales will be booked online, second only to computer hardware/software in the B2C category.
Published: April 11, 2006
By Leah Woolford
USDM's CEO reports cities that created websites to attract visitors saw a massive influx of tourism.
USDM's CEO reports cities that created websites to attract visitors saw a massive influx of tourism.
Published: July 13, 2005
By Gunjan Bagla
At iMedia and Variety's Integrate '05 Summit, Rick Parkhill chatted about entertainment marketing with agency execs; later, Carat and Sony presented case studies.
At iMedia and Variety's Integrate '05 Summit, Rick Parkhill chatted about entertainment marketing with agency execs; later, Carat and Sony presented case studies.
Published: July 06, 2005
By Gunjan Bagla
Movie marketers at Integrate '05 discussed possible reasons behind recent box office gross failings.
Movie marketers at Integrate '05 discussed possible reasons behind recent box office gross failings.
Published: April 25, 2005
By Brad Berens
With automotive consumers turning to the web as often as they go to a dealer's show room, the stakes for auto sites have never been higher.
With automotive consumers turning to the web as often as they go to a dealer's show room, the stakes for auto sites have never been higher.
Published: March 28, 2005
By Bruce C. Jonas
ABSOLUT and Emerge Partners have created a members-only community to boost the vodka company's CRM efforts.
ABSOLUT and Emerge Partners have created a members-only community to boost the vodka company's CRM efforts.