Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
After much deliberation and reflection, iMedia is proud to announce that 2017 will be the year of…...
What is the difference between "doing digital" and "being digital?" Don't miss this fascinating perspective from the recent iMedia Agency Summit.
How has social media impacted our lives in the way we connect and perceive others? Discover more the isolation principle and key ways brands can use this knowledge.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Programmatic has matured and gone through interesting changes this year. Learn one development you may have missed.
In the analytics world, what is necessary and what is just a luxury?
These marketers discuss the value of video in 2017 and beyond.
Learn best practices for native advertising in 2017 and beyond.
See what more than 900 agency, brand, and sell-siders said about their partners in a nationwide survey on the state of industry relationships.
This panel discusses why machine learning practices are a must for agencies and brands in 2017 and beyond.
This session will focuses on how to integrate your key partners and agencies to deliver a more holistic approach to drive business performance.
Amy Avery, global head of analytics at J. Walter Thompson Worldwide, explains how agencies are shifting their use of analytics.
Celebrate this year's top agencies with us as we reveal the winners of the 2016 iMedia Agency Awards!
This discussion aims to review thoughts on how, as an agency partner, we can remain flexible enough to keep demonstrating value to our clients.
Michael Horn, managing director of data science at digital agency Huge, will explore the blurring transition from “target consumer" to “valued customer."...
The advertising industry is changing faster than ever, with new social channels and technologies popping up overnight. What does this mean for the ever-evolving marketing landscape?
Chris Arens, managing director at iMedia, helps set up the iMedia Agency Summit attendees for success by providing advice on how to get the most out of their iMedia experience.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.
Discover a profound change in thinking from one of the most powerful brands and how it has changed the way it builds campaigns.
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Reaching consumers with relevant, engaging experiences is key, and location-based technology plays a huge role in delivering the right message at the right time. Discover new insights about...
A brand's honesty can have tremendous positive impacts.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.