Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
How can marketers realistically gauge the progress of a collaboration? Here are the signs that your business relationship is on track.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
Learn about a surprising trend from the past 16 years and why it should matter to you.
The amount of content generated and distributed by marketers is staggering. Learn practical ways to integrate A.I. to save time and effort.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
After much deliberation and reflection, iMedia is proud to announce that 2017 will be the year of…...
What is the difference between "doing digital" and "being digital?" Don't miss this fascinating perspective from the recent iMedia Agency Summit.
How has social media impacted our lives in the way we connect and perceive others? Discover more the isolation principle and key ways brands can use this knowledge.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Programmatic has matured and gone through interesting changes this year. Learn one development you may have missed.
In the analytics world, what is necessary and what is just a luxury?
These marketers discuss the value of video in 2017 and beyond.
Learn best practices for native advertising in 2017 and beyond.
See what more than 900 agency, brand, and sell-siders said about their partners in a nationwide survey on the state of industry relationships.
This panel discusses why machine learning practices are a must for agencies and brands in 2017 and beyond.
This session will focuses on how to integrate your key partners and agencies to deliver a more holistic approach to drive business performance.
Amy Avery, global head of analytics at J. Walter Thompson Worldwide, explains how agencies are shifting their use of analytics.
Celebrate this year's top agencies with us as we reveal the winners of the 2016 iMedia Agency Awards!
This discussion aims to review thoughts on how, as an agency partner, we can remain flexible enough to keep demonstrating value to our clients.
Michael Horn, managing director of data science at digital agency Huge, will explore the blurring transition from “target consumer" to “valued customer."...