Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
What is the difference between "doing digital" and "being digital?" Don't miss this fascinating perspective from the recent iMedia Agency Summit.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Programmatic has matured and gone through interesting changes this year. Learn one development you may have missed.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.
Discover a profound change in thinking from one of the most powerful brands and how it has changed the way it builds campaigns.
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Reaching consumers with relevant, engaging experiences is key, and location-based technology plays a huge role in delivering the right message at the right time. Discover new insights about...
A brand's honesty can have tremendous positive impacts.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.
Find out the largest problems plaguing this area of marketing and how to combat them.
The industry's latest buzz-tech is moving to more individual connections.
Marketing technology and ad technology are heading straight toward each other. But that's a good thing.
Looking to increase your brand loyalty? Honesty could very well be your most useful weapon.
Think you're programmatic savvy? See if you know what programmatic's greatest power is.
Discover a new perspective on unlocking the full potential of social media and how brand strategies are evolving to match modern times.
The best way to market is not to talk about how great your product or service is.
You won't use every piece of data that you collect, but that doesn't mean that it isn't an asset to someone.
VR is on the move and is being used in more and more campaigns. Find out where one industry leader thinks it's heading.
Here are three ways you can revolutionize the way you conduct business.
Inundating someone with retargeted ads because they're in the area is no longer acceptable. Find out how to make an impact that counts.
The pressure to produce great results is immense. Learn practical ways to set yourself up for success.
Reaching consumers with relevant ads at the right time is key, but there are some roadblocks.
The Plural Generation consumes content ravenously, but loses interest quickly if not engaged. Find out how to reach them.