Mallory Russell

How a non-profit beat Budweiser at branded video

Non-profits seldom have the budgets to compete with for-profit brands when it comes to video production or distribution, but they do have a distinct advantage too. Want to know what it is?

Zach Watson

Is video the future of email marketing?

With the emergence of new technology, integrating video into emails has new possibilities. Here's what you need to know.

Mallory Russell

3 brands that wisely rejected the Super Bowl

A brand doesn't need the Super Bowl to drive big viewership -- all it needs is compelling creative. Here are the ones that got the memo.

Kamakshi Sivaramakrishnan

3 major myths about cross-device marketing

Conventional belief dictates that login-based environments, often referred to as "walled gardens," are the only way to seamlessly and accurately reach consumers across devices. This is not true. It's time to bust some major myths and explore the massive success of technologically-driven identity approaches.

Mallory Russell

The marketing strategy behind America's favorite puppy

Budweiser dominated the branded video chart again last month. Here's why its popular ad was so much more than just an ad.

Chris Marentis

The newest brands to rock video content

Red Bull and Coca-Cola aren't the only companies using video as a primary medium for building their brands. Here are eight examples of new brands killing it with video content.

Tim Sims

5 qualities of an ideal DSP

As media automation becomes more mainstream, the platform you choose can make or break future success. Here are the key checkpoints when shopping around.

Richard Russey

5 ways programmatic will evolve in 2015 and beyond

The industry's hottest growth area will undergo a major maturation process as it continues to transform digital marketing. Discover what you really need to know.

John DeFilippis

3 ways to integrate video into campaigns

For marketers looking to add this powerhouse tool to their next campaign, it's not as daunting as some might think. Here are the best practices to ensure success. 

Mallory Russell

The marketing opportunity that U.S. retailers are missing

Although retailers usually dominate the holiday season, they missed out on the branded video front last month. Learn where they fell short.

Ashley Bast

3 reasons media automation is marketing's bright future

Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution, and how it solves vital issues.

Mallory Russell

Brands ring in the holidays with retail and travel

Online video viewership got a nice bump in November. Find out who topped the branded video chart -- and why.

Mallory Russell

Top 10 most-watched video campaigns of 2014

Branded video is well established as an important component of any brand's advertising strategy. Take a look at this year's most-viewed.

Ashley Eckel

4 ways to capture holiday shoppers with interactive video

Whether you've already started or you're scraping together a last-minute promotion, there's still time to snag holiday consumers. Follow these steps for a festive campaign.

Mallory Russell

The success secrets behind 2 viral video newcomers

A couple of auto brands scored big in online video last month. See what tactics resonated with their viewers.

iMedia Editors

Viral Video Watch: John Oliver's Home Depot commercial, super-expensive video games, and Swiftamine

John Oliver's take on robot helpers in retail, the 10 most expensive video games of all time, and what to do if you find that you like a Taylor Swift song. Here are iMedia's picks for the hottest videos you need to see.