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20 web TV shows we're watching

By Bethany Simpson Published May 25, 2012

Move over cable -- web TV is here to stay. Here's a list of some of our favorite new shows from Hulu, Netflix, Disney, and more.

5 ways to spend your video budget wisely

By Rick Corteville Published May 24, 2012

As budgets shift due to the demand for online video, it's important for marketers to justify their new investments. Here's how to avoid wasting your online video budget.

4 advanced online video techniques

By Jim Dicso Published May 14, 2012

Online video tops the list of effective media for engaging consumers in a highly personalized manner. Here's how to attract, support, and expand customer relationships with this promising platform.

The top 10 hottest brands in online video

By iMedia Editors Published May 08, 2012

iMedia's Top Brands in Video chart highlights the most-watched brands in digital. See which companies topped the list over the past month and watch their sexiest pieces of creative.

Viral voices: Why one producer went digital

By Lucia Davis Published May 04, 2012

Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels.

6 lessons in launching a branded YouTube channel

By Michael Estrin Published May 04, 2012

If brands are becoming content publishers, then it's time for a crash course in launching your YouTube channel. Here's what you need to know.

iMedia Coverage of the Digital Content NewFronts

By iMedia Editors Published April 27, 2012

Check out news, commentary, and interviews with the leading minds in online video, brought to you by iMedia Connection, on location at the revolutionary 2012 Digital Content NewFronts.

Viral voices: How to become a YouTube sensation

By Lucia Davis Published April 27, 2012

YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production.

How to tap video advertising's potential

By Chris Grech Published April 25, 2012

Digital video campaigns not only provide advertisers with reach and relevance, but they also eliminate wasteful spending. Here's why companies lose when they neglect digital video opportunities.

Viral voices: How to win with an untapped audience

By Lucia Davis Published April 24, 2012

Issa Rae, creator and star of an award-winning web series, dishes on YouTube partnerships, making money with digital video, and why digital trumps traditional for creatives.

NewFronts: Hulu unveils original online series

By Kyle Montero Published April 23, 2012

Hulu kicked off the Digital Content NewFronts in style by announcing new additions to its online video content -- with the help of some famous talent. Read on for the exciting event details.

Why marketers need to follow the NewFronts

By Chloe Della Costa Published April 20, 2012

If you haven't heard about the Digital Content NewFronts yet, it's time to listen up. With Hulu, Digitas, Google, and more spearheading the effort, these upcoming events in New York City have the potential to revolutionize digital.

Viral voices: Anatomy of a successful web series

By Lucia Davis Published April 20, 2012

Digital content creator Shawn Kohne talks about going viral, the benefits of having a show online, and how enormous success can be just a tweet away.

Why video is the new TV

By Dan Albert Published April 19, 2012

TV has been removed from our vocabulary, and online video has taken its spot. Here's why you should invest in video or risk falling out of touch with consumer consumption habits.