By Mallory Russell Published June 18, 2013
What's better for your brand? A big viral hit or a string of consistent performers? Let's look at two brands' very different video strategies.
By Daisy Whitney Published June 13, 2013
Today's consumers are looking for valuable content produced by brands. Here's how to launch a successful web series, with tips from industry experts.
By Mallory Russell Published May 16, 2013
Your branded video content might be good. But is it newsworthy? If not, consider taking a page from these brands' playbooks.
By iMedia Editors Published May 03, 2013
The 2013 Digital Content NewFronts have been full of unbelievable moments. Here's what you missed.
By Gary Lipkowitz Published April 30, 2013
A great video should be relevant and enjoyable -- without the blatant sales pitch. Here's how to draw in your viewers.
By Mike Henry Published April 25, 2013
YouTube is the Wild West, and many marketers have written it off because of that. But before you do, here are two reasons you should be leveraging this platform.
By David Waterhouse Published April 24, 2013
With consumers growing tired of pre-roll, it's time for a more engaging strategy. Don't be fooled by these common misconceptions about social video.
By Mallory Russell Published April 18, 2013
The phenomenon shattered viral video records. Learn why the Harlem Shake became such a hit and why some brands did it better than others.
By Shane Metzger Published April 11, 2013
Today, most advertisers have embraced third-party serving, but online video marketers are still dragging their feet. Here's why it's time to move forward.
By Guy Kawasaki Published April 10, 2013
Guy Kawasaki gives us a glimpse into how evolving technology will change the marketing world. Will you be ready for these shifts?
By Marcien Jenckes Published April 08, 2013
Television isn't dying, but it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide.
By Janee Poore Published April 08, 2013
Think YouTube is a dying platform for advertising? Think again. Here are Google's future plans for the world's No. 1 video platform.
By Mitchell Reichgut Published April 04, 2013
Consumers and video advertisers alike are getting sick and tired of pre-roll -- and understandably so. Here are three alternatives.
By David Zaleski Published April 03, 2013
For digital marketers, video is one of the hardest channels to master. Here are three ways to avoid massive failure.
By Brian David Johnson Published April 01, 2013
What does the future hold for digital marketing? If you're not prepared for these shocking changes, you might get left behind.
By David Zaleski Published March 19, 2013
Want your campaign to go viral? Here's why adding cats to your digital strategy will deliver blockbuster results.
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1 7 cool web design trends to watch
2 12 habits of successful social media managers
3 The 4 biggest wastes in your marketing budget
4 The 7 best photos to post on Facebook
5 The 8 best social media campaigns of 2012
