By Erwin Castellanos Published February 07, 2012
Lost impressions, devaluation concerns, and complications of dealing with multiple demand sources are enough to keep an ad ops manager awake at night. Read on for tools to overcome each of those ailments.
By iMedia Editors Published February 06, 2012
Three brands make their debut on the chart this month: Icon, Doritos, and LG. In addition, we begin to see the influence of the Super Bowl on social video.
By Vijay Rao Published January 26, 2012
Consolidated buying teams, the adoption of GRPs, and content cataloging all pave the way for the industry as a whole. But will upfront dollars really move into online video? Read on for insight.
By iMedia Editors Published January 25, 2012
This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space.
By iMedia Editors Published January 09, 2012
This week, chart stalwarts T-Mobile, GE, and Old Spice are joined by two unexpected brand debuts. See who made the cut for December.
By Matt Fiorentino Published December 14, 2011
Everyone wants to find the initial spark that launches a video campaign into the stratosphere. Read on for the top 10 most viral campaigns of the year.
By Mitchell Reichgut Published December 08, 2011
Unlike pre-roll, expanding banners, and other interruptive video units, social video puts users in control. Read ahead for key insights on this valuable channel.
By iMedia Editors Published December 06, 2011
Apple is defending its top spot on the chart from newcomers. See where everyone landed after all the movement last month in social video.
By Daisy Whitney Published December 01, 2011
User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.
By Wil Merritt Published November 21, 2011
Social video is the latest essential in today's brand marketing mix, and well-executed crowdsourcing is key to its success. Here's how to get your campaign off the ground.
By iMedia Editors Published November 08, 2011
Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut.
By Christian Arno Published October 31, 2011
Making your video content globally accessible is easier than you think. These tips and tools will help you appeal to a multilingual market.
By Neil Perry Published October 21, 2011
Online video will continue to grow and evolve, so it is critical for everyone involved -- brands, agencies, video production houses, and videographers -- to keep a keen eye on user engagement. Here's how.
By Jen Ringel Published October 20, 2011
Video production costs are dropping, quality is on the rise, and it has never been easier to grab consumer attention with viral video. Here are the basics to get you started.
By iMedia Editors Published October 07, 2011
Four brands -- including a surprise viral hit in the form of a local taxidermist -- make their debut on this month's chart, and Nike climbs back into the top slot.
By Mitchell Reichgut Published September 30, 2011
Creating a winning online video is essential, but picking the right distributor can be more important. Check out these guidelines for finding a great partner.
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