Brian Shin

Maybelline, Gillette take vastly different approaches to building confidence

Among the recent top brands in online video, these two personal care giants epitomize the gender gap when it comes to selling health and beauty to women versus men.

Brian Shin

Branded video: Bottomless budgets vs. low-cost campaigns

Last month, brands scored big with both star-studded, expansive video campaigns and low-budget, evergreen content. See which brands are creating videos that continue to get watched long after their release.

Drew Hubbard

6 months in review: 2015's best video campaigns so far

With the first half of the year coming to a close, let's take a look back at this year's video campaigns that have made a real impact for brands.

Brian Shin

3 new brand videos that are resonating globally

The latest viral hits are the ones that ring true around the world. See which brands are leveraging video best for universal appeal.

Irfon Watkins

Why short-form video should be your next marketing focus

There is no shortage of content out there, but consumers are actively seeking videos. Here are the benefits and challenges of short-form video marketing.

Mallory Russell

How a non-profit beat Budweiser at branded video

Non-profits seldom have the budgets to compete with for-profit brands when it comes to video production or distribution, but they do have a distinct advantage too. Want to know what it is?

Zach Watson

Is video the future of email marketing?

With the emergence of new technology, integrating video into emails has new possibilities. Here's what you need to know.

Mallory Russell

3 brands that wisely rejected the Super Bowl

A brand doesn't need the Super Bowl to drive big viewership -- all it needs is compelling creative. Here are the ones that got the memo.

Kamakshi Sivaramakrishnan

3 major myths about cross-device marketing

Conventional belief dictates that login-based environments, often referred to as "walled gardens," are the only way to seamlessly and accurately reach consumers across devices. This is not true. It's time to bust some major myths and explore the massive success of technologically-driven identity approaches.

Mallory Russell

The marketing strategy behind America's favorite puppy

Budweiser dominated the branded video chart again last month. Here's why its popular ad was so much more than just an ad.

Chris Marentis

The newest brands to rock video content

Red Bull and Coca-Cola aren't the only companies using video as a primary medium for building their brands. Here are eight examples of new brands killing it with video content.

Tim Sims

5 qualities of an ideal DSP

As media automation becomes more mainstream, the platform you choose can make or break future success. Here are the key checkpoints when shopping around.

Richard Russey

5 ways programmatic will evolve in 2015 and beyond

The industry's hottest growth area will undergo a major maturation process as it continues to transform digital marketing. Discover what you really need to know.

John DeFilippis

3 ways to integrate video into campaigns

For marketers looking to add this powerhouse tool to their next campaign, it's not as daunting as some might think. Here are the best practices to ensure success. 

Mallory Russell

The marketing opportunity that U.S. retailers are missing

Although retailers usually dominate the holiday season, they missed out on the branded video front last month. Learn where they fell short.

Ashley Bast

3 reasons media automation is marketing's bright future

Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution, and how it solves vital issues.