By Gary Lipkowitz Published April 30, 2013
A great video should be relevant and enjoyable -- without the blatant sales pitch. Here's how to draw in your viewers.
By David Waterhouse Published April 24, 2013
With consumers growing tired of pre-roll, it's time for a more engaging strategy. Don't be fooled by these common misconceptions about social video.
By Mallory Russell Published April 18, 2013
The phenomenon shattered viral video records. Learn why the Harlem Shake became such a hit and why some brands did it better than others.
By Shane Metzger Published April 11, 2013
Today, most advertisers have embraced third-party serving, but online video marketers are still dragging their feet. Here's why it's time to move forward.
By Mitchell Reichgut Published April 04, 2013
Consumers and video advertisers alike are getting sick and tired of pre-roll -- and understandably so. Here are three alternatives.
By David Zaleski Published March 19, 2013
Want your campaign to go viral? Here's why adding cats to your digital strategy will deliver blockbuster results.
By Matt Fiorentino Published March 18, 2013
Tech companies Sony, Google, and Rovio generated more video views in February than the Super Bowl big spenders. How did this happen?
By Rocky Walls Published March 13, 2013
All of the buzz about Twitter's new video app, Vine, has left businesses wondering how they can take advantage of this new tool. Here are the do's and don'ts of using video apps for marketing.
By Matt Fiorentino Published February 28, 2013
The browser's self-loathing attitude has propelled it to the top of the viral video charts. Learn why this risky approach is paying off.
By Marc Mallett Published February 07, 2013
In advertising, mistakes cost money. Here are the common and easy-to-fix gaffes that marketers make in digital video.
By Matt Fiorentino Published January 24, 2013
YouTube isn't just a place where videos go viral -- it's a hit maker in its own right. Here's what brands can learn from YouTube's original content.
By Brendan Cournoyer Published January 07, 2013
Predictions drive digital marketing forward, but haphazard guesses can lead advertisers astray. Here's what will come to fruition this year.
By Matt Fiorentino Published December 19, 2012
In 2012, viral giants fell, and new heroes emerged in the video space. See which brands came out on top.
By Boaz Ram Published December 17, 2012
Will online video drive more dollars for brands in 2013? Should you plan to invest more in video? Here's what the future holds.
By Matt Fiorentino Published December 03, 2012
When brands convince consumers to seek out their video ads, it pays off. See which brands succeeded this year.
By Jim Nichols Published November 29, 2012
There's a lot of conventional wisdom about what makes campaigns go viral. However, these brands proved that even the most accepted rules can be thrown out in lieu of a good idea.
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1 How 5 brands took huge risks on controversial content
2 3 big brands that don't want -- or need -- an agency
3 5 questions your social media team hates being asked
4 The 8 best social media campaigns of 2012
5 9 downloadable custom Google Analytics reports
