Mallory Russell

Brands ring in the holidays with retail and travel

Online video viewership got a nice bump in November. Find out who topped the branded video chart -- and why.

Mallory Russell

Top 10 most-watched video campaigns of 2014

Branded video is well established as an important component of any brand's advertising strategy. Take a look at this year's most-viewed.

Ashley Eckel

4 ways to capture holiday shoppers with interactive video

Whether you've already started or you're scraping together a last-minute promotion, there's still time to snag holiday consumers. Follow these steps for a festive campaign.

Mallory Russell

The success secrets behind 2 viral video newcomers

A couple of auto brands scored big in online video last month. See what tactics resonated with their viewers.

iMedia Editors

Viral Video Watch: John Oliver's Home Depot commercial, super-expensive video games, and Swiftamine

John Oliver's take on robot helpers in retail, the 10 most expensive video games of all time, and what to do if you find that you like a Taylor Swift song. Here are iMedia's picks for the hottest videos you need to see.

Frank Gothmann

How to get viral marketing right

Getting a video to go viral requires a lot more foresight than it may seem. Check out these tips for a successful campaign.

Mallory Russell

The smartphone wars are back on

Apple and Samsung are at it again. Find out which one is dominating in the realm of branded video.

iMedia Editors

Viral Video Watch: Weatherman vs. dog, IKEA's Kubrick homage, and "The Simpsons" multiplied?

Dogs don't care about the weather, IKEA is ready for Halloween, and 1,000 versions of a beloved family. Here are iMedia's picks for the hottest videos you need to see.

iMedia Editors

Viral Video Watch: Bad slutty or good slutty, "SNL" on ebola, and clever advertising

Halloween stereotypes, a movie trailer spoof, and a new dog in the house. Here are iMedia's picks for the hottest videos you need to see.

iMedia Editors

Viral Video Watch: Vacuuming a cat, NFL criminals, and Kristen Wiig naked?

SNL pokes fun at football stars, inside Apple's bend test labs, and an interviewer who clearly hasn't seen the movie. Take a look at iMedia's picks for this week's hottest videos.

iMedia Editors

Viral Video Watch: iPhone 6 Plus bends in pockets, enthusiastic post-game interview, and quitting on live TV

Trouble on the horizon for Apple, this kid is stoked, and how not to quit your job. Here are iMedia’s picks for the hottest videos you need to see.

Mallory Russell

Trends in branded video: What you missed this summer

It was a big summer for branded video. Here are the trends that continue to drive record-breaking viewership in 2014.

iMedia Editors

Viral Video Watch: Re-naming the Redskins, "The Simpsons" on Scotland, and a hamster vs. Kobayashi

The Redskins get a makeover, Willie weighs in on Scotland, and the next world eating champion. Here are iMedia's picks for the hottest videos you need to see.

iMedia Editors

Viral Video Watch: Old-school NES, if Disney princes were real, and the bookbook

Teenagers react to an old Nintendo, BuzzFeed's twist on Disney princes, and a funny tech twist. Here are iMedia's picks for the hottest videos you need to see.

iMedia Editors

Viral Video Watch: 6 crazy jobs, heavy metal in odd places, and the boy who cried "literally"

Jobs that no one should do, awesome places to play metal, and how the misuse of "literally" can kill you. Here are iMedia's picks for the hottest videos you need to see.

iMedia Editors

Viral Video Watch: A Taser photo shoot, the "new iPhone 6," and DIY wedding planning

Being photographed while Tased, the amazing "new iPhone," and the honest version of planning a wedding. Here are iMedia's picks for the hottest videos you need to see.