Erwin Castellanos

How to defeat 3 common video ad problems

Lost impressions, devaluation concerns, and complications of dealing with multiple demand sources are enough to keep an ad ops manager awake at night. Read on for tools to overcome each of those ailments.

iMedia Editors

Top 10 Brands in Video: Doritos and Volkswagen see Super Bowl boosts

Three brands make their debut on the chart this month: Icon, Doritos, and LG. In addition, we begin to see the influence of the Super Bowl on social video.

Vijay Rao

The "TVization" of online video

Consolidated buying teams, the adoption of GRPs, and content cataloging all pave the way for the industry as a whole. But will upfront dollars really move into online video? Read on for insight.

iMedia Editors

iMedia 25: 2012 Brands Pioneering Online Video

This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space.

iMedia Editors

Top 10 Brands in Video: Rick Perry leads with controversial campaign ad

This week, chart stalwarts T-Mobile, GE, and Old Spice are joined by two unexpected brand debuts. See who made the cut for December.

Matt Fiorentino

The most successful video campaigns of 2011

Everyone wants to find the initial spark that launches a video campaign into the stratosphere. Read on for the top 10 most viral campaigns of the year.

Mitchell Reichgut

How social video is changing online advertising

Unlike pre-roll, expanding banners, and other interruptive video units, social video puts users in control. Read ahead for key insights on this valuable channel.

iMedia Editors

Top 10 Brands in Video: Small brands threaten Apple's lead

Apple is defending its top spot on the chart from newcomers. See where everyone landed after all the movement last month in social video.

Daisy Whitney

The good and the bad of user-generated video

User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.

Wil Merritt

5 critical steps for a social video campaign

Social video is the latest essential in today's brand marketing mix, and well-executed crowdsourcing is key to its success. Here's how to get your campaign off the ground. 

iMedia Editors

Top 10 Brands in Video: Siri bumps Apple to No. 1

Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut.

Christian Arno

How to broaden your video's reach

Making your video content globally accessible is easier than you think. These tips and tools will help you appeal to a multilingual market.

Neil Perry

The 4 basics for creating engaging videos

Online video will continue to grow and evolve, so it is critical for everyone involved -- brands, agencies, video production houses, and videographers -- to keep a keen eye on user engagement. Here's how.

Jen Ringel

Why video should be on your brand's to-do list

Video production costs are dropping, quality is on the rise, and it has never been easier to grab consumer attention with viral video. Here are the basics to get you started.

Top 10 Brands in Video: Newcomers make a splash

Top 10 Brands in Video: Newcomers make a splash

Four brands -- including a surprise viral hit in the form of a local taxidermist -- make their debut on this month's chart, and Nike climbs back into the top slot.

Mitchell Reichgut

How to choose the right video partner

Creating a winning online video is essential, but picking the right distributor can be more important. Check out these guidelines for finding a great partner.