iMedia Editors

Viral Video Watch: Weird Al's grammar smackdown, flexible TVs, and 3 strikes

Weird Al is done with your lazy grammar, a TV that practically folds in half, and a crazy umpire. Here are iMedia's picks for the hottest videos you need to see.

Mallory Russell

Lessons from the world's biggest branded video event -- ever

The World Cup ignited branded video viewership in a way we've never before seen. Here's how the best of the best took advantage.

iMedia Editors

Viral Video Watch: "Columbusing" things, giving idiots yellow cards, and meeting your girlfriend's best friend

"Discovering things," a ref in the city, and meeting someone who already knows everything about you. Here are iMedia's hottest video picks you need to see.

iMedia Editors

Viral Video Watch: Hipsters, fun with stereotypes, and puppies teaching babies

Molting season in Williamsburg, fun with unintentional racism, and your daily dose of adorable. Here are iMedia's picks for the hottest videos you need to see.

Jim Dicso

The 3 must-have elements of video marketing

Among content marketing vehicles, video can yield the best ROI. Are you getting it right?

Mallory Russell

Branded video 101: World Cup edition

The World Cup is dominating the online video scene right now by throwing big budgets behind tried-and-true tactics. Here are the lessons you can glean for your next effort.

iMedia Editors

Viral Video Watch: World Cup, World Cup, World Cup!

With the first kickoff today, the lead up to the 2014 FIFA World Cup has produced a lot of great videos. Here are iMedia's picks for the hottest World Cup videos you need to see.

iMedia Editors

Viral Video Watch: John Oliver on net neutrality, epic rap battle, and the internet ('90s style)

The reason net neutrality is so important, Stephen King vs. Edgar Allen Poe, and a crazy-whack video explaining how to use the internet. Here are iMedia's picks for the hottest videos you need to see.

Jennifer Marlo

How binge-viewing is shaping the future of content

For entertainment marketers, following the evolution of viewing habits is vital. In this Q&A, Jack Myers shares his thoughts on branded content, wearable tech, the role of the CMO, and more.

iMedia Editors

Viral Video Watch: Will Ferrell vs. Chad Smith, the World Cup, and otter piano playing

Will Ferrell and Chad Smith drum it out, the World Cup is coming (!!), and otters hitting the ivory. Here are iMedia's picks for the hottest videos you need to see.

Mallory Russell

The brands that are (already) winning the World Cup in online video

If you can create content that engages soccer fans, they will watch, share, and talk about it with their friends -- a lot. Here are the ways to capitalize on their fanaticism.

iMedia Editors

Viral Video Watch: "Dr." Charlie Day, Tony Hawk, and Super Street Fighter problems

Charlie Day's commencement address, Tony Hawk jumps a moving car, and Blanka just gets no love. Here are iMedia’s picks for the hottest videos you need to see.

iMedia Editors

Viral Video Watch: "Frozen" as a horror movie, #GodzillaProblems, and Michael Sam

"Frozen" as a horror movie, Godzilla ruins everything, and how to talk to your kids about Michael Sam. Here are iMedia's picks for the hottest videos you need to see.

Mallory Russell

How small brands can beat the big boys at online video

Wren made a name for itself with a single video last month. Here's how other small brands can follow suit.

Mallory Russell

The secret to driving success with a sequel campaign

It's not unusual for brands to try to capitalize on the success of previous campaigns, but it is difficult to do well. So what makes for a successful sequel?

Todd Henderson

Why shorter is sweeter for video

Short videos on Vine and Instagram have taken off in a huge way. Keep these things in mind when adjusting your content strategy.