iMedia Editors

Viral Video Watch: A Taser photo shoot, the "new iPhone 6," and DIY wedding planning

Being photographed while Tased, the amazing "new iPhone," and the honest version of planning a wedding. Here are iMedia's picks for the hottest videos you need to see.

Mallory Russell

The unstoppable power of strong women in branded video

Empowerment messages for women elicit emotion and stir up debate around social issues. Here are the brands that are telling the right stories with their branded video.

iMedia Editors

Viral Video Watch: Growing pains, dog faints from excitement, and Wal-Mart ice cream doesn't melt

Growing up is heartbreaking, a pup passes out when seeing her owner after two years, and Wal-Mart ice cream can take the heat. Here are iMedia's picks for the hottest videos you need to see.

Mitchell Reichgut

How to fight fraud and ensure video viewability

As the industry develops viewability standards, planning campaigns will grow even more complex. Here are simple steps that a brand can take to avoid fraud.

iMedia Editors

Viral Video Watch: Weird Al's grammar smackdown, flexible TVs, and 3 strikes

Weird Al is done with your lazy grammar, a TV that practically folds in half, and a crazy umpire. Here are iMedia's picks for the hottest videos you need to see.

Mallory Russell

Lessons from the world's biggest branded video event -- ever

The World Cup ignited branded video viewership in a way we've never before seen. Here's how the best of the best took advantage.

iMedia Editors

Viral Video Watch: "Columbusing" things, giving idiots yellow cards, and meeting your girlfriend's best friend

"Discovering things," a ref in the city, and meeting someone who already knows everything about you. Here are iMedia's hottest video picks you need to see.

iMedia Editors

Viral Video Watch: Hipsters, fun with stereotypes, and puppies teaching babies

Molting season in Williamsburg, fun with unintentional racism, and your daily dose of adorable. Here are iMedia's picks for the hottest videos you need to see.

Jim Dicso

The 3 must-have elements of video marketing

Among content marketing vehicles, video can yield the best ROI. Are you getting it right?

Mallory Russell

Branded video 101: World Cup edition

The World Cup is dominating the online video scene right now by throwing big budgets behind tried-and-true tactics. Here are the lessons you can glean for your next effort.

iMedia Editors

Viral Video Watch: World Cup, World Cup, World Cup!

With the first kickoff today, the lead up to the 2014 FIFA World Cup has produced a lot of great videos. Here are iMedia's picks for the hottest World Cup videos you need to see.

iMedia Editors

Viral Video Watch: John Oliver on net neutrality, epic rap battle, and the internet ('90s style)

The reason net neutrality is so important, Stephen King vs. Edgar Allen Poe, and a crazy-whack video explaining how to use the internet. Here are iMedia's picks for the hottest videos you need to see.

Jennifer Marlo

How binge-viewing is shaping the future of content

For entertainment marketers, following the evolution of viewing habits is vital. In this Q&A, Jack Myers shares his thoughts on branded content, wearable tech, the role of the CMO, and more.

iMedia Editors

Viral Video Watch: Will Ferrell vs. Chad Smith, the World Cup, and otter piano playing

Will Ferrell and Chad Smith drum it out, the World Cup is coming (!!), and otters hitting the ivory. Here are iMedia's picks for the hottest videos you need to see.

Mallory Russell

The brands that are (already) winning the World Cup in online video

If you can create content that engages soccer fans, they will watch, share, and talk about it with their friends -- a lot. Here are the ways to capitalize on their fanaticism.

iMedia Editors

Viral Video Watch: "Dr." Charlie Day, Tony Hawk, and Super Street Fighter problems

Charlie Day's commencement address, Tony Hawk jumps a moving car, and Blanka just gets no love. Here are iMedia’s picks for the hottest videos you need to see.