Jarvis Mak

4 tips for moving beyond last-touch attribution

What can marketers do to accurately evaluate every touch point in their digital campaigns? Here are four ways to move past inferior measurement.

Denise Zimmerman

Does your agency stink or is it you?

It's really easy to blame the agency -- or the client. It's a lot harder to be honest with the issues and figure it out. Here are some insights to help brands and agencies work better together.

Andrew Ettinger

Your web analytics crib sheet

Analysis means understanding the data and finding a pattern. Use this article as your guide to becoming a web analytics rock star.

Jeremy Mason

Practical tips for breaking down data silos

Digital marketers must constantly sort through endless information to get the numbers they need. Here's how to enhance your campaigns by successfully integrating data assets.

Ron Person

Why engagement analytics trump all others

Incorrectly interpreted, web analytics can be misleading and can drive marketing efforts in the wrong direction. Here's why savvy marketers are using engagement analytics to measure the relationship between quality and quantity visitors.

Rebecca Lieb

Getting started with content metrics

Choosing what metrics matter, why, and how to actually measure them is a critical process for ensuring effectiveness. Here are some key insights for making that goal a reality.

Nicole Rawski

What your analytics are really saying

In order to make educated business decisions, you need to understand the numbers and how they relate to your overarching business goals. Here is a step-by-step guide to setting up a proper analytics strategy.

Will Reese

Tactics for getting useful survey responses

In the age of metrics, surveys can be a vital way to tap into your consumers. That said, asking your questions the right way is essential. Here's how to do it.

Brandt Dainow

What you need to know about web analytics

As the social media and mobile channels continue to flourish, the ability to measure and understand marketing successes and failures is paramount. Here's an in-depth look at the state of web analytics today.

Andrew Ettinger

Why the click is still important

To many, the click is an outdated form of customer measurement. Find out why this metric is not only still vital, but also possibly the most important digital measurement of all.

Top tools for measuring social media

Top tools for measuring social media

Are you getting the social media analytics you're looking for? Watch as a handful of brands explain their top picks.

Peter Platt

10 reasons to hate the click

At first, the click seemed like a metric that made sense. But our industry needs so much more. Here's why we need to stop clinging to this outdated concept.

Lisa Hannah

4 ways social has changed success metrics

Social profile data can provide the fuel needed to power a successful targeted marketing campaign. Consider these new ways to interpret and adapt to consumer behavior online.

Josh Dreller

Free analytics tools you should be using

Robust online analytics platforms don't all carry a big price tag. Check out these free resources that can help you collect, analyze, and take action on your data.

Jarvis Mak

Why clicks are the wrong metric

Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why.

Paul Pellman

A secret concern in the data leakage story

Getting a hold on your ad campaign data can be a tough task. Check out these four steps you can take to get a firmer grip.