Kevin Spurway

5 big data-driven innovations media sites are providing marketers

Large publishers are delivering valuable analytics to help guide marketing campaigns, and it's just the beginning. Here's what to expect from your media partners going forward.

Craig Simmons

How fraud is disrupting the ad industry

Brands are losing $6 billion per year to false impressions. Here are the worst types of ad fraud plaguing the industry and how to battle this growing problem.

James McNamara

3 insights to craft your consumer strategy

Taking the temperature of consumer behavior has always been the first step of any marketing effort -- offline or digital. Here's where to focus your efforts.

Brandt Dainow

5 signs your data has no meaning

Marketers have access to more metrics than ever before, but not all of them are valuable. Here's how to spot totally useless data.

Eric Kim

3 proven tactics to combat bogus traffic

Are marketers doomed to forever be at the mercy of inauthentic analytics? Here's a few tactics your agency or in-house team can implement to circumvent the pesky bots.

Craig Simmons

Fighting ad fraud: 5 questions all advertisers need to ask

With fraud becoming an increasing concern for online advertisers, it's essential to re-evaluate the processes you have in place. Here's where to focus.

Tim Mayer

Facebook's attempt at a third-party cookie replacement

Many major companies have been racing to develop their own cookie replacement technologies, and Facebook is no exception. But how does its version measure up?

Marcela De Vivo

Choosing the right goals and KPIs for your brand

With all the changes in social media measurement, you must ensure your brand is keeping up. Here are the metrics to keep an eye on.

Sean Callahan

How to create the right ads for each part of the funnel

Online display ads should represent the part of the funnel you are targeting. Here's how to change up your approach.

Eric Roach

The social media metrics that matter most

When it comes to assessing your social results, which metrics matter the most? Here are the four key measurements you should care about.

Mike Sands

Why marketers still struggle with data infrastructure

Inadequate data collection technology is responsible for slowed progress in marketing strategies. Here's how to avoid the pitfalls.

Drew McLellan

How to make metrics relevant for creative teams

Employees can become disheartened when a company's most important goals don't seem to correlate with the work they do each day. Here's how to connect the two.

Brandt Dainow

Why you can't ignore Google's new Universal Analytics

Google is going to move you from Google Analytics to Universal Analytics whether you like it or not. So what do you need to know to control (and capitalize on) this switchover?

Tom Schuster

5 ways to bring IT and marketing together

When it comes to big data, it is vital that CMOs and CIOs marry their skills. But the partnership shouldn't end there. Here's how to expand the relationship.

Jennifer Marlo

How to make the most of the golden age of marketing research

We have access to more data than ever. But how do we make the leap to insights? In this Q&A, Dr. Duane Varan, CEO of MediaScience, shares how quality R&D fits into the latest marketing trends.

Morgan Vawter

Analytics agencies vs. in-house: Which is best?

Many businesses are forced to choose between hiring an analytics agency and building an in-house team. Here are the pros and cons of each approach that you must consider.