Brandt Dainow

Why you can't ignore Google's new Universal Analytics

Google is going to move you from Google Analytics to Universal Analytics whether you like it or not. So what do you need to know to control (and capitalize on) this switchover?

Tom Schuster

5 ways to bring IT and marketing together

When it comes to big data, it is vital that CMOs and CIOs marry their skills. But the partnership shouldn't end there. Here's how to expand the relationship.

Jennifer Marlo

How to make the most of the golden age of marketing research

We have access to more data than ever. But how do we make the leap to insights? In this Q&A, Dr. Duane Varan, CEO of MediaScience, shares how quality R&D fits into the latest marketing trends.

Morgan Vawter

Analytics agencies vs. in-house: Which is best?

Many businesses are forced to choose between hiring an analytics agency and building an in-house team. Here are the pros and cons of each approach that you must consider.

Natasha Moonka

The future of third-party cookies

The digital marketing community has weighed in on the great cookie debate, and the matter is not yet settled. Here are the important points that marketers should know.

Elizabeth Phillips

5 tech tools to help marketers stay ahead

The right technology can put you ahead of the pack -- and keep you ahead of the curve. Here are the tools you need to stay competitive.

David Steinberg

The impact of big data on small businesses

Big data is not just for the big players anymore. Here's how even the smallest companies can get in on the action.

Dan Darnell

How e-commerce retailers can better leverage data

If merchandisers could directly access customer data and insights, they would be in a better place for success. Here's why it's best not to rely on the IT gatekeepers.

Pascal Bensoussan

Cookies: The good, the bad, and the ugly

As the debate surrounding third-party cookies continues, will the ad tech industry ever be able to agree and move forward? Here are three issues to consider.

Matt Vild

How to use Google AdWords' dayparting feature

Are you using AdWords as efficiently as possible? If you're not sure, implement this process for the best results.

Brandt Dainow

The 5 most worthless metrics in marketing

As we enter the age of big data, there is no shortage of information for marketers to track. Here are the metrics you shouldn't bother reporting.

Paul Pellman

How to cure your analytics paralysis

For some marketers, the thought of implementing a new analytics strategy is overwhelming. If you're ready to make a change, here's how to get started.

Heather Zynczak

How to close the marketing data loop

Most marketers aren't tracking their data far enough. Bring the numbers full circle with this simple process.

Josh Dreller

A day in the life of a metrics guru

Unless you're an analytics expert, the metrics world can be a complete mystery. Here's an inside look at how a marketing analyst spends the day.

Eric Wittlake

16 ways to manipulate your marketing metrics

Advertising is full of tricks that turn unfavorable metrics into positive results. Here's what they don't teach in marketing courses.

David Perez

The advantages of customer path attribution

When it comes to measurement, last-click attribution has some serious limitations. Here's an alternative.