By John Ellett Published May 13, 2013
Most of the measurements that you obsess over don't mean a thing to your executive team. These are the ones that do.
By Manu Mathew Published April 30, 2013
Attribution is a game changer when correctly understood, but many marketers are being fooled by common misconceptions. Are you one of them?
By Paul Dunay Published April 29, 2013
Gain a serious advantage with this six-step guide to harnessing customer information for precise digital marketing.
By George Musi Published April 04, 2013
If you're not translating data into actionable insights, you're falling way behind. Here's how to finally progress with customer information.
By Usama Fayyad Published March 13, 2013
To harness the right information, marketers need precise tools and insights. Here are the solutions to your biggest data challenges.
By Catherine Gluckstein Published March 12, 2013
The deluge of data in digital marketing can be overwhelming. Here's how to eliminate waste and confusion by identifying the metrics that matter.
By Brandt Dainow Published March 07, 2013
Are you one of the many marketers guilty of ignoring valuable metrics? It's not too late. To gain serious competitive advantage, consider the data most marketers forget.
By Josh Dreller Published February 14, 2013
Big data is this year's buzziest buzz phrase -- but does more data really mean better data? You bet it does. Here's why data scientists will revolutionize your marketing.
By Thomas Moyer Published February 07, 2013
Many elementary marketing errors can be easily avoided. Here's how to invest in the right people, draw up a solid plan, and understand your conversions before things get hairy.
By Jeff Zwelling Published February 05, 2013
Many in the industry still believe aggregate-level data can get the job done. This is wishful thinking. Here's why big data doubters are clearly missing the boat.
By Amy Masters Published January 02, 2013
Marketers swimming in a deluge of data need to separate valuable insights from useless information. Here's how to identify exactly what you need to best inform your campaigns.
By Robert S. Holston Published December 12, 2012
Comprehensive data, robust analytics, and organizational ability are all critical to driving profit for CPG and retail companies. Here's how to make them work for you.
By Casie Gillette Published November 29, 2012
Google Analytics is more than just a source of keyword data. Here's how the platform can help shape an online marketing strategy that truly works.
By Josh Dreller Published November 13, 2012
Measurement is a vital part of the advertising process that enables marketers to make educated and impactful decisions. Here are the essential areas that you should be monitoring.
By Matthew Anthony Published November 12, 2012
Almost everyone in marketing is trying to get a handle on how to use analytics to meet their KPIs. Here's why so many of them are getting it wrong.
By Doug Heise Published November 06, 2012
Effective measurement and analysis drive advertising revenue, enhance SEO, shape the social conversation, and improve a brand's reputation in the market. Here's how to get on the right track.
Full Summit Calendar | Request Invite
1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data
