By Joelle Kaufman Published May 30, 2013
The way that marketing and information technology departments coexist within organizations is shifting dramatically. Here's how the relationships between CMOs and CIOs need to adapt.
By Jim Rogers Published May 28, 2013
A successful marketing push requires the right types of data, consistent quality, and the ability to mix and match. Here's how to rock your next targeted campaign.
By Rachelle Maisner Published May 23, 2013
Using standard reports is like looking up at the stars with the naked eye. Think of this guide as the telescope that will pinpoint the data you want.
By Ozgur Dogan Published May 23, 2013
Digital data sourcing needs to -- and will -- undergo a major transformation. Here's how to embrace it.
By John Ellett Published May 13, 2013
Most of the measurements that you obsess over don't mean a thing to your executive team. These are the ones that do.
By Manu Mathew Published April 30, 2013
Attribution is a game changer when correctly understood, but many marketers are being fooled by common misconceptions. Are you one of them?
By Paul Dunay Published April 29, 2013
Gain a serious advantage with this six-step guide to harnessing customer information for precise digital marketing.
By George Musi Published April 04, 2013
If you're not translating data into actionable insights, you're falling way behind. Here's how to finally progress with customer information.
By Usama Fayyad Published March 13, 2013
To harness the right information, marketers need precise tools and insights. Here are the solutions to your biggest data challenges.
By Catherine Gluckstein Published March 12, 2013
The deluge of data in digital marketing can be overwhelming. Here's how to eliminate waste and confusion by identifying the metrics that matter.
By Brandt Dainow Published March 07, 2013
Are you one of the many marketers guilty of ignoring valuable metrics? It's not too late. To gain serious competitive advantage, consider the data most marketers forget.
By Josh Dreller Published February 14, 2013
Big data is this year's buzziest buzz phrase -- but does more data really mean better data? You bet it does. Here's why data scientists will revolutionize your marketing.
By Thomas Moyer Published February 07, 2013
Many elementary marketing errors can be easily avoided. Here's how to invest in the right people, draw up a solid plan, and understand your conversions before things get hairy.
By Jeff Zwelling Published February 05, 2013
Many in the industry still believe aggregate-level data can get the job done. This is wishful thinking. Here's why big data doubters are clearly missing the boat.
By Amy Masters Published January 02, 2013
Marketers swimming in a deluge of data need to separate valuable insights from useless information. Here's how to identify exactly what you need to best inform your campaigns.
By Robert S. Holston Published December 12, 2012
Comprehensive data, robust analytics, and organizational ability are all critical to driving profit for CPG and retail companies. Here's how to make them work for you.
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1 7 cool web design trends to watch
2 12 habits of successful social media managers
3 The 7 best photos to post on Facebook
4 Why brands fail to connect with Twitter users
5 6 reasons Vine could radically change marketing
