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4 tips for moving beyond last-touch attribution

By Jarvis Mak Published January 04, 2012

What can marketers do to accurately evaluate every touch point in their digital campaigns? Here are four ways to move past inferior measurement.

Does your agency stink or is it you?

By Denise Zimmerman Published January 04, 2012

It's really easy to blame the agency -- or the client. It's a lot harder to be honest with the issues and figure it out. Here are some insights to help brands and agencies work better together.

Your web analytics crib sheet

By Andrew Ettinger Published November 11, 2011

Analysis means understanding the data and finding a pattern. Use this article as your guide to becoming a web analytics rock star.

Practical tips for breaking down data silos

By Jeremy Mason Published November 09, 2011

Digital marketers must constantly sort through endless information to get the numbers they need. Here's how to enhance your campaigns by successfully integrating data assets.

Why engagement analytics trump all others

By Ron Person Published November 07, 2011

Incorrectly interpreted, web analytics can be misleading and can drive marketing efforts in the wrong direction. Here's why savvy marketers are using engagement analytics to measure the relationship between quality and quantity visitors.

Getting started with content metrics

By Rebecca Lieb Published October 25, 2011

Choosing what metrics matter, why, and how to actually measure them is a critical process for ensuring effectiveness. Here are some key insights for making that goal a reality.

What your analytics are really saying

By Nicole Rawski Published October 06, 2011

In order to make educated business decisions, you need to understand the numbers and how they relate to your overarching business goals. Here is a step-by-step guide to setting up a proper analytics strategy.

Tactics for getting useful survey responses

By Will Reese Published September 23, 2011

In the age of metrics, surveys can be a vital way to tap into your consumers. That said, asking your questions the right way is essential. Here's how to do it.

What you need to know about web analytics

By Brandt Dainow Published September 09, 2011

As the social media and mobile channels continue to flourish, the ability to measure and understand marketing successes and failures is paramount. Here's an in-depth look at the state of web analytics today.

Why the click is still important

By Andrew Ettinger Published August 11, 2011

To many, the click is an outdated form of customer measurement. Find out why this metric is not only still vital, but also possibly the most important digital measurement of all.

Top tools for measuring social media

Published July 28, 2011

Are you getting the social media analytics you're looking for? Watch as a handful of brands explain their top picks.

10 reasons to hate the click

By Peter Platt Published July 18, 2011

At first, the click seemed like a metric that made sense. But our industry needs so much more. Here's why we need to stop clinging to this outdated concept.

4 ways social has changed success metrics

By Lisa Hannah Published June 06, 2011

Social profile data can provide the fuel needed to power a successful targeted marketing campaign. Consider these new ways to interpret and adapt to consumer behavior online.

Free analytics tools you should be using

By Josh Dreller Published May 25, 2011

Robust online analytics platforms don't all carry a big price tag. Check out these free resources that can help you collect, analyze, and take action on your data.