Mark Hansen

4 web analytics trends to look for in 2015

Rapid changes across the digital landscape are constantly impacting how data collection works. Here's what marketers should look out for this year.

Paul Mandeville

How to clean your dirty data

Having clean data is becoming more crucial when it comes to reaching your customers. Check out these ways to drive more valuable relationships.

Niels Meersschaert

5 reasons the absence of data isn't a negative

Sometimes there is too much of a good thing when it comes to data. Find out why it's important to look at the big picture and optimize your campaign accordingly.

Avi Spivack

CPM: Perception vs. reality

When it comes to campaign measurement, impressions shouldn't be the sole focus. Take a look at other ways to quantify your success.

Zach Baze

May the creative force be with you

Data and the creative process can mix, but only if handled carefully. Here's how to harness the power of both wisely.

Kevin Spurway

5 big data-driven innovations media sites are providing marketers

Large publishers are delivering valuable analytics to help guide marketing campaigns, and it's just the beginning. Here's what to expect from your media partners going forward.

Craig Simmons

How fraud is disrupting the ad industry

Brands are losing $6 billion per year to false impressions. Here are the worst types of ad fraud plaguing the industry and how to battle this growing problem.

James McNamara

3 insights to craft your consumer strategy

Taking the temperature of consumer behavior has always been the first step of any marketing effort -- offline or digital. Here's where to focus your efforts.

Brandt Dainow

5 signs your data has no meaning

Marketers have access to more metrics than ever before, but not all of them are valuable. Here's how to spot totally useless data.

Eric Kim

3 proven tactics to combat bogus traffic

Are marketers doomed to forever be at the mercy of inauthentic analytics? Here's a few tactics your agency or in-house team can implement to circumvent the pesky bots.

Craig Simmons

Fighting ad fraud: 5 questions all advertisers need to ask

With fraud becoming an increasing concern for online advertisers, it's essential to re-evaluate the processes you have in place. Here's where to focus.

Tim Mayer

Facebook's attempt at a third-party cookie replacement

Many major companies have been racing to develop their own cookie replacement technologies, and Facebook is no exception. But how does its version measure up?

Marcela De Vivo

Choosing the right goals and KPIs for your brand

With all the changes in social media measurement, you must ensure your brand is keeping up. Here are the metrics to keep an eye on.

Sean Callahan

How to create the right ads for each part of the funnel

Online display ads should represent the part of the funnel you are targeting. Here's how to change up your approach.

Eric Roach

The social media metrics that matter most

When it comes to assessing your social results, which metrics matter the most? Here are the four key measurements you should care about.

Mike Sands

Why marketers still struggle with data infrastructure

Inadequate data collection technology is responsible for slowed progress in marketing strategies. Here's how to avoid the pitfalls.