WEB ANALYTICS
Published: April 22, 2008
Here are four reasons why marketers should still look to CTR first when evaluating a campaign's success.
Published: April 22, 2008
By Jay Friedman
Here are four reasons why marketers should still look to CTR first when evaluating a campaign's success.
Here are four reasons why marketers should still look to CTR first when evaluating a campaign's success.
Published: April 09, 2008
By Susan Fine
Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
Published: April 07, 2008
By Chris Marriott
When measuring your online campaign's success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.
When measuring your online campaign's success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.
Published: March 26, 2008
By Brandt Dainow
Performance-based metrics offer both advertisers and publishers greater value than impression-based ones. Here's the inside scoop on this new model.
Performance-based metrics offer both advertisers and publishers greater value than impression-based ones. Here's the inside scoop on this new model.
Published: March 28, 2008
By Dawn Anfuso
Our experts help a reader make sense of online marketing metrics and the companies that provide them.
Our experts help a reader make sense of online marketing metrics and the companies that provide them.
Published: April 01, 2008
By Jim Sterne
For loyal, satisfied customers, stop thinking of site visitors in terms of clickthroughs and page views. Here's what to focus on instead.
For loyal, satisfied customers, stop thinking of site visitors in terms of clickthroughs and page views. Here's what to focus on instead.
Published: November 20, 2007
By David L. Smith
The mainstream press has thrust the metrics debate between publishers and advertisers into the limelight, but the story being told is incomplete. Here's the lowdown.
The mainstream press has thrust the metrics debate between publishers and advertisers into the limelight, but the story being told is incomplete. Here's the lowdown.
Published: November 02, 2007
By Michael Osofsky
Doing a netnography search as a first step allows companies to streamline their research efforts and analyze the sentiments and opinions expressed by online consumers.
Doing a netnography search as a first step allows companies to streamline their research efforts and analyze the sentiments and opinions expressed by online consumers.
Published: October 29, 2007
By Ted Shergalis
Follow this process outlined by [x+1] to make data and analytics work for you.
Follow this process outlined by [x+1] to make data and analytics work for you.
Published: September 20, 2007
By Brandt Dainow
The WAA has released much needed web analytics standards, but are they sufficient? Read ThinkMetrics' CEO's evaluation.
The WAA has released much needed web analytics standards, but are they sufficient? Read ThinkMetrics' CEO's evaluation.
Published: August 23, 2007
By Brandt Dainow
Calculating time on a site is a thorny issue in web analytics. Let's hope Google's documentation and support can raise standards.
Calculating time on a site is a thorny issue in web analytics. Let's hope Google's documentation and support can raise standards.
Published: August 01, 2007
By Stuart McKelvey
If advertisers and agencies are only tracking the success of online campaigns through clickthrough rates or online conversions, they are missing out on the true value of advertising.
If advertisers and agencies are only tracking the success of online campaigns through clickthrough rates or online conversions, they are missing out on the true value of advertising.
Published: July 11, 2007
By Michael Hines
Tracking the activity generated by affiliates isn't as simple as it seems. Zanox' U.S. country manager describes what can go wrong.
Tracking the activity generated by affiliates isn't as simple as it seems. Zanox' U.S. country manager describes what can go wrong.
Published: June 21, 2007
By Stéphane Hamel
The role of web analyst is critical to a successful internet presence and maybe even the success of entire organizations.
The role of web analyst is critical to a successful internet presence and maybe even the success of entire organizations.
Published: May 30, 2007
By Filip von Reiche
Data integration should start with definitions. Acceleration's technology director walks you through the process.
Data integration should start with definitions. Acceleration's technology director walks you through the process.
Published: May 16, 2007
By Kathy Sharpe
Sharpe Partners' CEO outlines five ways to successfully measure results.
Sharpe Partners' CEO outlines five ways to successfully measure results.
Published: May 10, 2007
By Brandt Dainow
Can you identify the single biggest threat to your site's metrics? The answer might surprise you.
Can you identify the single biggest threat to your site's metrics? The answer might surprise you.
Published: May 23, 2007
By Niel Bornman
Acceleration's online analytics director describes the evolution of web analytics, predicts where it's going and makes the case for standardization.
Acceleration's online analytics director describes the evolution of web analytics, predicts where it's going and makes the case for standardization.
Published: April 23, 2007
By Thomas Carrillo
Red Door Interactive's analyst explains the importance of web analytics in making sense out of chaos.
Red Door Interactive's analyst explains the importance of web analytics in making sense out of chaos.
Published: March 22, 2007
By Sam Decker
Keep an eye on the game and avoid social media strategies that go beyond rational return on investment.
Keep an eye on the game and avoid social media strategies that go beyond rational return on investment.