WEB ANALYTICS
Published: June 26, 2009
Has your acquisition budget been slashed? Fear not. Here are three metrics that can help you identify opportunities for growth among current customers.
Published: June 26, 2009
By Rebecca Ellis
Has your acquisition budget been slashed? Fear not. Here are three metrics that can help you identify opportunities for growth among current customers.
Has your acquisition budget been slashed? Fear not. Here are three metrics that can help you identify opportunities for growth among current customers.
Published: June 12, 2009
By Andrew Edwards
Personalized metrics solutions aren't as complicated as you might think, and they can provide a far more detailed picture of your online efforts. Find out how.
Personalized metrics solutions aren't as complicated as you might think, and they can provide a far more detailed picture of your online efforts. Find out how.
Published: June 09, 2009
By Chris Neuner
Analysis of site traffic and visitors' resulting actions can help you determine the value being delivered by each publisher. Here's how you need to refine your strategy.
Analysis of site traffic and visitors' resulting actions can help you determine the value being delivered by each publisher. Here's how you need to refine your strategy.
Published: May 19, 2009
By Brandt Dainow
Web analytics is central to doing business online, yet we have a very poor understanding of how the industry actually works. Take a look at some common fallacies, as well as the state of analytics today.
Web analytics is central to doing business online, yet we have a very poor understanding of how the industry actually works. Take a look at some common fallacies, as well as the state of analytics today.
Published: May 12, 2009
By Lori Luechtefeld
In this interview, comScore's co-founder discusses why marketers need to stop counting clicks and start focusing on offline behavior drivers, social media initiatives, and online video advertising.
In this interview, comScore's co-founder discusses why marketers need to stop counting clicks and start focusing on offline behavior drivers, social media initiatives, and online video advertising.
Published: May 05, 2009
By Scott Knoll
Audience measurement in interactive media continues to be a moving target with plenty of promising potential. Here's why it still stands as the first step to better engagement and brand connection.
Audience measurement in interactive media continues to be a moving target with plenty of promising potential. Here's why it still stands as the first step to better engagement and brand connection.
Published: April 09, 2009
By Andrew Edwards
Web analytics is an incredibly important practice for every company, and yet so many get it wrong. These three tips will help your company solve a host of problems that spring up all too often.
Web analytics is an incredibly important practice for every company, and yet so many get it wrong. These three tips will help your company solve a host of problems that spring up all too often.
Published: April 01, 2009
By Ridder Manzanet
The field of web analytics is being transformed by acquisitions and rapid technology advances. Here's what these trends mean for marketers.
The field of web analytics is being transformed by acquisitions and rapid technology advances. Here's what these trends mean for marketers.
Published: February 12, 2009
By Brandt Dainow
How effective are your main content pages if someone were to assess them in only a few seconds? Here's how to truly measure engagement.
How effective are your main content pages if someone were to assess them in only a few seconds? Here's how to truly measure engagement.
Published: February 10, 2009
By Chad Little
How do you know if your campaign is successful when you can't track a click? Here are some tips that will help you incorporate view-through conversions into your measurement strategy.
How do you know if your campaign is successful when you can't track a click? Here are some tips that will help you incorporate view-through conversions into your measurement strategy.
Published: February 10, 2009
By Young-Bean Song
Click-throughs and conversions are easy measurements, but they're not the most accurate way to determine true ROI. The Atlas Institute's senior director offers solutions for measuring your ads more precisely.
Click-throughs and conversions are easy measurements, but they're not the most accurate way to determine true ROI. The Atlas Institute's senior director offers solutions for measuring your ads more precisely.
Published: February 03, 2009
By Dean Donaldson
The relationship between display and search is becoming more evident. Here's how a successful bridging of the two media will help move consumers from awareness to conversion.
The relationship between display and search is becoming more evident. Here's how a successful bridging of the two media will help move consumers from awareness to conversion.
Published: January 28, 2009
By Chad Little
Companies that survive these lean times will be the ones with strong bases of loyal customers. Here's why you should rethink the way you address returning visitors in your marketing strategy.
Companies that survive these lean times will be the ones with strong bases of loyal customers. Here's why you should rethink the way you address returning visitors in your marketing strategy.
Published: January 06, 2009
By Brandt Dainow
Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why.
Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why.
Published: December 17, 2008
By Jim Meskauskas
Here's an industry-insider look at what the coming data economy means for the future of advertising agencies.
Here's an industry-insider look at what the coming data economy means for the future of advertising agencies.
Published: November 18, 2008
By Brandt Dainow
It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.
It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.
Published: November 14, 2008
By Andreas Roell
Marketing teams can stretch their online marketing dollars by creating more user-friendly, actionable analytics. Find out how to set up these performance snapshots to elicit the best data for your clients.
Marketing teams can stretch their online marketing dollars by creating more user-friendly, actionable analytics. Find out how to set up these performance snapshots to elicit the best data for your clients.
Published: November 11, 2008
By Meyar Sheik
Don't rely on analytics that examine the past to increase your ecommerce conversions and sales in the present. Implement a self-learning system that delivers relevant content to customers in real time.
Don't rely on analytics that examine the past to increase your ecommerce conversions and sales in the present. Implement a self-learning system that delivers relevant content to customers in real time.
Published: October 29, 2008
By Brett Crosby
Google Analytics' group manager explains the way current site measurement can help you better understand your customers and what new capabilities may be on the horizon.
Google Analytics' group manager explains the way current site measurement can help you better understand your customers and what new capabilities may be on the horizon.
Published: October 28, 2008
By Chad Little
It's one of the more important statistics in marketing, and it speaks volumes about your brand awareness and product offering. Yet most marketers don't even know what it is.
It's one of the more important statistics in marketing, and it speaks volumes about your brand awareness and product offering. Yet most marketers don't even know what it is.