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5 ways brands should be using gTLDs

By David K. Mitnick Published May 23, 2013

We should see the first new gTLDs roll out sometime in July 2013, with more to launch every month thereafter. Here's how to prepare.

How responsive design paved the way for omni-channel

By Steen Andersson Published April 22, 2013

Responsive design is accelerating the speed at which marketers can adopt an omni-channel strategy. Here are three brands leading the way.

The latest optimization techniques

By Kim Ann King Published February 28, 2013

Want to improve your site's user experience? Here's how to develop a killer metrics-driven roadmap.

Unlocking the true power of responsive design

By Greg Kihlström Published February 19, 2013

If you think responsive design is merely a passing fad, you're missing the point. Here's why it's a more valuable tactic than creating distinct sites for multiple devices.

Responsive design for dummies

By Evan Gerber Published January 16, 2013

Responsive design is revolutionary in terms of the flexibility it provides web designers as well as business owners. Here are some of the key fundamentals that designers, marketers, and product owners must understand before getting started.

6 seller secrets to building a killer branded website

By Jim Nichols Published December 06, 2012

Brands that don't sell online can learn a lot from the people who make a living by getting us to "buy now." All marketers would do well to heed this advice.

A marketer's cheat sheet for web optimization

By Kim Ann King Published November 27, 2012

Think you have a great website? Think again. This guide will help you ensure you're not only optimizing the effectiveness of your site, but also engaging your audience.

The pros and cons of responsive design

By Patrick Emmons Published November 19, 2012

Designing a website that adapts to all devices may be a quick way to "go mobile," but doing so comes with its share of challenges. Before blindly embracing responsive design, consider these insights.

How to combine responsive design with content management

By Gabe Sumner Published November 15, 2012

Responsive design is trendy, but there is little talk about how it can be incorporated into the content management process. Here are five ways to make it work.

5 reasons to redesign your website

By Joseph Carrabis Published October 02, 2012

Don't throw away good money redesigning your online property without understanding the underlying problems. Here's why your site is under-performing and how to fix it.

Incorporate responsive design without rebuilding your website

By Steen Andersson Published October 01, 2012

Responsive design ensures that websites are beautifully rendered on desktops, tablets, and phones. Here's how to get the results you want without starting from scratch.

Why e-tailers should care about tag management

By Jon Baron Published August 29, 2012

Without a management system, e-commerce websites become cluttered with useless tags. Here's how e-tailers can maximize the efficiency of their websites.

3 websites tapping into rapid-growth audiences

By Marcus Jiménez Published August 14, 2012

Modern brands will quickly spoil if they fail to engage the rising Hispanic and African-American audiences online. Here's how to digitally connect with the "new American mainstream."

5 reasons Myspace is making a comeback

By Tricia Despres Published August 01, 2012

Poor little Myspace -- the butt of so many jokes. But this once-giant might actually have the last laugh. Here's why marketers should be paying attention again.

4 steps to prepare for the new gTLD expansion

By Frederick Felman Published July 02, 2012

With more than 1,900 applications for new generic top-level domains, the internet is about to expand on a massive scale. Here are the steps to prepare your brand.