Jim Wehmann

How to get mobile commerce right

By Jim Wehmann Published February 09, 2012

Succeeding in mobile commerce requires more effort than just pushing out your web content to a connected device. Read about how consumer behavior and expectations, geo-targeting, and follow-up communication are all part of the winning m-commerce formula.

Doug Heise

A marketer's guide to engaging the tablet user

By Doug Heise Published January 24, 2012

The tablet's popularity proves it's a viable marketing channel not to be ignored. Read this article to better understand what makes the tablet different from other devices, and learn how to leverage it as a critical piece of your mobile marketing strategy.

Matevz Klanjsek

What the death of Flash means for mobile's future

By Matevz Klanjsek Published January 20, 2012

The abandonment of Flash is an important milestone for mobile. Read about how HTML5 will help the industry reach new heights.

Peter Hamilton

What Apple's new phase-out means for mobile marketers

By Peter Hamilton Published January 19, 2012

The unique device identifier allows most developers to track users across mobile apps. Without it, mobile marketers must find alternative ways to monitor use. Read ahead to understand Apple's decision and discover new ways to track app users.

Andy Lynn

Why your mobile apps are failing

By Andy Lynn Published January 11, 2012

Without proper development and execution, a mobile app is a virtual pet rock. Here are five basic steps to ensure continued user engagement and return.

Inman Breaux

What the growth of Android means for marketers

By Inman Breaux Published January 10, 2012

Android reigns as the platform of choice for consumers, making it imperative that digital advertisers look beyond just having an iPhone app. Consider these hot new mobile marketing opportunities.

Jim Somers

7 steps to a rockin' mobile website

By Jim Somers Published January 05, 2012

According to Gartner, by 2013, mobile devices will surpass PCs as the primary channel for web access. Here's how to launch a great mobile site or revamp your current one.

Roger Marquis

The uncertain future of the QR code

By Roger Marquis Published January 03, 2012

Will the future show that QR codes are just a passing advertising fad, or a viable direct response mechanism? It's up to marketers to determine the fate of the QR code. Here's why.

Srini Dharmaji

Why mobile advertising isn't working for you

By Srini Dharmaji Published January 03, 2012

Fragmentation, outdated ideas, and erratic executions have killed the growth of mobile advertising. Here's how to revive your marketing campaign.

Nickhil Jakatdar

3 new ad units you can't ignore

By Nickhil Jakatdar Published December 16, 2011

Mobile video advertising is an increasingly vital aspect of many brands' marketing programs. Here are the up-and-coming ad units you need to know.

Josh Lovison

10 mobile trends that have reshaped our industry

By Josh Lovison Published December 14, 2011

It's been quite a year for mobile, and 2012 promises to be just as exciting. From the introduction of "superphones" to patent wars and data caps, here are 10 trends that stand out.

Monica Ho

5 signs your mobile strategy is failing

By Monica Ho Published December 13, 2011

It's dangerous to approach mobile advertising in the same way as other media. Here are indicators that your mobile strategy needs help.

Peter Hamilton

A beginner's guide to mobile ad networks

By Peter Hamilton Published November 29, 2011

Mobile advertising isn't that different from other forms of online marketing. In fact, if you're already familiar with major web advertising channels and ad networks, you'll be a pro on mobile in no time. Here's how.

Chris Wayman

The best mobile campaigns of 2011

By Chris Wayman Published November 28, 2011

The most successful mobile marketing campaigns of the year aren't the ones you might think. Learn how these brands leveraged mobile as an integrated, multi-channel engagement vehicle.

Peter C. Horan

How to avoid falling in the mobile generation gap

By Peter C. Horan Published November 16, 2011

Gaining real traction on the mobile web can be difficult. Here are some tips to understanding the three generations of media consumers.

Jason Kreidman

The mobile optimization strategy every brand must employ

By Jason Kreidman Published October 28, 2011

Nearly half of all mobile searches on Google and Bing are local, which is why forward-thinking brand marketers are currently investing in optimizing their presences in this arena. Here's how you can too.