WORD OF MOUTH
Published: June 30, 2009
Staying ahead of the curve isn't easy. But for marketers, the ability to spot trends is more important than ever. Find out what tools and tactics your peers use to stay current.
Published: March 20, 2009
Educated, skeptical, and empowered like never before, online shoppers are making advertisers rethink traditional strategies. Are you speaking their language?
Published: January 29, 2009
In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history.
Published: June 30, 2009
By Michael Estrin
Staying ahead of the curve isn't easy. But for marketers, the ability to spot trends is more important than ever. Find out what tools and tactics your peers use to stay current.
Staying ahead of the curve isn't easy. But for marketers, the ability to spot trends is more important than ever. Find out what tools and tactics your peers use to stay current.
Published: March 20, 2009
By Sean P. Egen
Educated, skeptical, and empowered like never before, online shoppers are making advertisers rethink traditional strategies. Are you speaking their language?
Educated, skeptical, and empowered like never before, online shoppers are making advertisers rethink traditional strategies. Are you speaking their language?
Published: January 29, 2009
By Kathy Sharpe
In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history.
In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history.
Published: November 24, 2008
By Brandon Eshman
Connecting with brand advocates will become even more important in light of new online bandwidth caps. This Nielsen analyst explains.
Connecting with brand advocates will become even more important in light of new online bandwidth caps. This Nielsen analyst explains.
Published: November 13, 2008
By Sean P. Egen
It doesn't get more targeted than marketing to communities that want to discuss your brand. Take a look at the companies that are making those conversations happen.
It doesn't get more targeted than marketing to communities that want to discuss your brand. Take a look at the companies that are making those conversations happen.
Published: October 30, 2008
By Lori Luechtefeld
Denuo's CEO discusses the silly things some marketers buy into and why chief marketing officer may not be an appropriate title in the future.
Denuo's CEO discusses the silly things some marketers buy into and why chief marketing officer may not be an appropriate title in the future.
Published: October 16, 2008
By Ryan Flynn
An individual's impression formed while applying for a job can be both powerful and lasting. By capitalizing on this process, your brand can earn strong advocates.
An individual's impression formed while applying for a job can be both powerful and lasting. By capitalizing on this process, your brand can earn strong advocates.
Published: September 30, 2008
By David Seaman
Offend your audience. Surprise your audience. But whatever you do, don't tell them what to do.
Offend your audience. Surprise your audience. But whatever you do, don't tell them what to do.
Published: September 09, 2008
By Jay Kulkarni
Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.
Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.
Published: October 10, 2008
By John Padua and David L. Smith
Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
Published: August 29, 2008
By Michael Berkley
You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.
You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.
Published: August 15, 2008
By Lou Cuming
Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.
Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.
Published: July 11, 2008
By Dr. A.K. Pradeep
The CEO of NeuroFocus reveals some neurological metrics that can improve marketers' chances of gaining consumers' attention, engaging them emotionally and crafting messages that stick in their minds.
The CEO of NeuroFocus reveals some neurological metrics that can improve marketers' chances of gaining consumers' attention, engaging them emotionally and crafting messages that stick in their minds.
Published: June 12, 2008
By Tom Hespos
Getting an ad to go viral is no easy feat. Here are some pointers on what it takes to get your ad picked up by the masses.
Getting an ad to go viral is no easy feat. Here are some pointers on what it takes to get your ad picked up by the masses.
Published: May 22, 2008
By Jon Eick
A recent Papa John's public relations blunder gave the brand the opportunity to turn the episode into a brand publicity stunt -- offering 23-cent pizzas to eager customers.
A recent Papa John's public relations blunder gave the brand the opportunity to turn the episode into a brand publicity stunt -- offering 23-cent pizzas to eager customers.
Published: May 15, 2008
By Josh Warner
Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.
Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.
Published: April 25, 2008
By Rebecca Weeks
Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.
Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.
Published: February 26, 2008
By Marc Guldimann
Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will benefit you both.
Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will benefit you both.
Published: August 29, 2007
By Lois Kelly
The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.
The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.
Published: May 25, 2007
By Joseph Carrabis
Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.
Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.