WORD OF MOUTH
Published: May 15, 2008
Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.
Published: April 25, 2008
Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.
Published: March 24, 2008
The potential brand benefits are worth the intermediate work of viral campaigns. Andreas Roell shows you why.
Published: May 15, 2008
By Josh Warner
Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.
Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.
Published: April 25, 2008
By Rebecca Weeks
Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.
Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.
Published: February 26, 2008
By Marc Guldimann
Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will benefit you both.
Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will benefit you both.
Published: August 29, 2007
By Lois Kelly
The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.
The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.
Published: May 25, 2007
By Joseph Carrabis
Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.
Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.
Published: May 11, 2007
By Dawn Anfuso
A new survey confirms baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.
A new survey confirms baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.
Published: April 04, 2007
By Brandon Evans
Marketers who view consumers as partners rather than target markets will reap the rewards.
Marketers who view consumers as partners rather than target markets will reap the rewards.
Published: March 12, 2007
By Dani Mariano
To find success with WOM marketing, one must reach and motivate the most influential 10 percent of the population.
To find success with WOM marketing, one must reach and motivate the most influential 10 percent of the population.
Published: November 29, 2006
By Andy Sernovitz
WOMMA's CEO takes issue with how many in the industry describe word-of-mouth marketing, and explains what it's really all about.
WOMMA's CEO takes issue with how many in the industry describe word-of-mouth marketing, and explains what it's really all about.
Published: November 17, 2006
By Joseph Carrabis
NextStage's founder discusses markets and what the current landscape is-- including how you can put markets, and buzz, to work for you.
NextStage's founder discusses markets and what the current landscape is-- including how you can put markets, and buzz, to work for you.
Published: November 01, 2006
By Larry Freed and Vicki Panagiotis
Word-of-mouth marketing doesn't just happen. Learn from these strategists what it takes to cultivate it.
Word-of-mouth marketing doesn't just happen. Learn from these strategists what it takes to cultivate it.
Published: September 13, 2006
By Evan Gerber
Word of mouth is all the rage-- but it's tough to gauge. Learn how to measure WOM's effect on your brand here.
Word of mouth is all the rage-- but it's tough to gauge. Learn how to measure WOM's effect on your brand here.
Published: September 11, 2006
By Dave Balter
BzzAgent's founder and CEO says marketing with, not at, online communities will better generate word of mouth-- and sales.
BzzAgent's founder and CEO says marketing with, not at, online communities will better generate word of mouth-- and sales.
Published: July 25, 2006
By Frank Gruber
An ad:tech Chicago panel discussed the concept of word of mouth-- how it has changed, and how it continues to evolve.
An ad:tech Chicago panel discussed the concept of word of mouth-- how it has changed, and how it continues to evolve.
Published: July 24, 2006
By Dave Balter
Interested in launching a word-of-mouth campaign? BzzAgent's CEO describes your target brand evangelist.
Interested in launching a word-of-mouth campaign? BzzAgent's CEO describes your target brand evangelist.
Published: July 05, 2006
By Kevin Burke
Lucid Marketing's president writes about key findings from his company's recently released "Word of Mouth Communications Study Report."
Lucid Marketing's president writes about key findings from his company's recently released "Word of Mouth Communications Study Report."
Published: June 23, 2006
By Joseph Carrabis
Some marketers think that you can't control word-of-mouth marketing, but the NextStage CRO disagrees.
Some marketers think that you can't control word-of-mouth marketing, but the NextStage CRO disagrees.
Published: June 16, 2006
By Laurent Flores
The founder and CEO of crmmetrix explains how to find, listen to and learn from the customers that matter.
The founder and CEO of crmmetrix explains how to find, listen to and learn from the customers that matter.
Published: June 16, 2006
By Laurent Flores
The founder and CEO of crmmetrix explains how to find, listen to and learn from the customers that matter.
The founder and CEO of crmmetrix explains how to find, listen to and learn from the customers that matter.
Published: May 22, 2006
By Joe Pilota
New data from BIGresearch reveals the top media for influencing electronic purchases.
New data from BIGresearch reveals the top media for influencing electronic purchases.