Millennials will spend over $200 billion in 2017 alone. So why the shift in how this important demographic is segmented, prioritized, and analyzed by marketers?
While a few adoption hurdles still exist, the payoff from this promising technology will be well worth it.
Here are a few strategies any brand, agency or marketing company can use to build a trusted relationship with clients and partners.
The best way to market is not to talk about how great your product or service is.
Despite its potential, there hasn't been much progress in online market research. See how to leverage digital marketing technology to make a real paradigm shift.
You won't use every piece of data that you collect, but that doesn't mean that it isn't an asset to someone.
The tools that truly excite marketers can also cause them the most angst. To ensure you're making informed decisions, here are the questions advertisers need to ask their platform partners.
While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.
Retargeting needs to be a part of every online marketing strategy. Find out how to do it without upsetting your audience.