Find out which innovative agencies, marketers, and campaigns did remarkable work this year.
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Reaching consumers with relevant, engaging experiences is key, and location-based technology plays a huge role in delivering the right message at the right time. Discover new insights about this impactful approach.
Integrating machine learning can have a staggering impact and move businesses forward faster than you can imagine.
In order to keep up with an ever-evolving marketing landscape, CMOs need creative partners with the business expertise to help them develop new strategies at a moment's notice. One executive explains.
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.
Take a look at how some brands are bridging the online-offline gap.
It's not enough to focus solely on data and tools. See how culture may be the missing link in your plan.
A brand's honesty can have tremendous positive impacts.
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.