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SEO Industry Spotlight

Anyone involved in internet marketing is bombarded with articles about the necessity of SEO. You’ve heard people rave about how it’s absolutely essential to a marketing campaign. You’ve heard naysayers berate all SEO experts as black hat spammers. You’ve heard that Google is taking over the world (if they haven’t already) for better or worse. Right now you might be hearing talk of Penguin 2.0/ What is it? Will it matter in your business's marketing campaign? Or should you just ignore all the talk?



The internet rumor mill is churning out all sorts of chatter about SEO, both good and bad. The truth is, like any industry, there are both good and bad sides. Here are some of the highlights of the strengths and flaws in the SEO industry.



Flaws



The whole point of SEO is to rank high in search engines. This causes many people to focus on the technical aspects- html, keyword density, site speed- which are all important, but not really at the heart of the concept behind SEO. This focus on tech can detract from the true reason for the website: the reader. It also leads to a “game the system” mentality that implicates there’s a secret formula to ranking highly and that content is not a priority.



The other major flaw in the SEO industry is the negativity that surrounds it. Site owners are tired of getting spammed, so they denounce the whole field. What’s worse, SEO experts are constantly bickering and trying to tear each other down, making the whole industry look disconnected and shady. There is a distinct lack of community, which is what the internet is supposed to be all about.



Strengths



SEO has strengths too though, strengths that make it a powerful marketing strategy. Search engines have made it clear that they want to provide results that benefit the user. Therefore, a user-focus strategy is best to achieve the maximum benefit. If people find your site easy to navigate and full of great content, they’re more likely to return, and that traffic is more likely to convert to profits. So not only are you gaining search engine traffic, but that traffic is better than it would be otherwise.



Because search engines are ever evolving, so is SEO. This means that the field is full of people who are constantly thinking of more efficient and effective ways to do their jobs. This innovation is the greatest strength of SEO. For every black hat spammer, there is an innovative mind thinking up a new idea to benefit users and draw them to relevant websites.



So whether you’re in the SEO industry or just trying to improve the SEO of your site, make sure that you’re using the strengths of search engine optimization, and not contributing to the flaws. you can do this by finding a reliable link building blog.



Can you think of other strengths and weaknesses of SEO as an industry?

Jeriann Watkins is a writer living in Boise, Idaho.  She enjoys writing about white-hat SEO and new advances in internet technology. She currently works for Page One Power, a relevancy first building services company. They have an in-depth link...

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