The online media industry innovates 24/7, and some of the most clever ideas germinate from the media buying and planning community. Whether shear necessity, or love of pioneering, the market changes daily. Hear from a panel of the top media folks on the West coast about their latest techniques, ideas for efficiency and impact. Each speaker will share multiple case studies in a problem/solution format for a fast-paced and tip-rich session. If you buy or sell media, this shouldn't be missed.