Innovation is rampant in the categories of mobile, interactive broadcast, video-on-demand (VOD) and game-oriented advertising. Experimentation is explosive. New ad units, formats and ideas come to market every month.
Hear from leading innovators in the publishing and agency world -- Weather Channel, USA Today, CBS, Ogilvy Interactive -- about their latest projects; why they did them and what the results were. Find out how these leading-edge players calculate the return on investment on their early trials. Get exposed to the latest research and real market data on next-generation VOD advertising from Atlas DMT, a market leader in online advertising research. Learn the results of an Atlasdynamic insertion pilot program, which is third-party ad serving and tracking in the VOD cable environment.
This session presents real market data, not simulations from a laboratory. Right now, almost all the research on VOD is on long-form advertising (fixed spots advertisers produce and users request) or fixed pre-rolls/post-rolls. The dynamic insertion pilot you'll hear about will give you data from what the VOD environment really promises, which is internet-like flexibility and optimization opportunities. If you love new ideas, this session is for you!
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.