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Targeting and Personalization

What started as simple data mining has grown into its own, as targeting and personalization have evolved to become leading measures to target advertising to consumers. But how do you evaluate your efforts to ensure you're getting the best ROI? How do you collect the high-value data you need to be able to target your customers and personalize their online experiences? How do you make the marketing relevant? What tools can you use to understand consumer's Web-surfing patterns and behavior? How are leading companies leveraging contextual targeting to enhance their online campaigns? Join the experts as they talk about the emerging trends, latest analytics and tools to help you effectively reach your customers.

Responsible for strategy, client services, and revenue generation in the western U.S., Monty is helping OwnerIQ pioneer the concept of ownership targeting, where more relevant and higher performing ads are served based upon what consumers own and...

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