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OgilvyOne Chairman Brian Fetherstonhaugh shares a new marketing model

OgilvyOne Chairman Brian Fetherstonhaugh shares a new marketing model Brian Fetherstonhaugh

Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, calls for changes to the outdated marketing model being applied to digital. The stairway to heaven cannot be ascended without a proper mindset, pathway, platform, and discipline, and Fetherstonhaugh points out that the key to digital marketing's salvation lies in digital marketers themselves.

Brian Fetherstonhaugh is the chairman and CEO of OgilvyOne Worldwide.

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Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands...

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Commenter: Joe Bencharsky

2010, October 12

Good basic approach to changing the entrenched marketing mindset. Unfortunately, the shiny new technology scares a lot of advertising and marketing people and they cannot see the substance beneath the sheen. There needs to be a new conceptual paradigm for marketing and yes, some of the waters are uncharted. But the potential payoffs are enormous. Staying static will not get results.

Commenter: Wouter Hulst

2010, October 12

Great presentation - one important learning from my time is Dell is the 'life time of learnings' - once you THINK stuff works .. enjoy it while it lasts because it will change again and again and again. So continuous learning is the core but do not belief too long in your own learnings .. from Amsterdam.