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OgilvyOne Chairman Brian Fetherstonhaugh shares some successful digital campaigns

OgilvyOne Chairman Brian Fetherstonhaugh shares some successful digital campaigns Brian Fetherstonhaugh

Brian Fetherstonhaugh looks at two very different companies whose only relation lies in their extremely successful digital campaigns. IBM wanted to move beyond the traditional with its "Let's build a smarter planet" campaign, and successfully did so with integrated platforms and mobile technologies. The Canadian cereal company Shreddies wanted to revamp its product and employed an inventive viral campaign for extraordinary results.

Brian Fetherstonhaugh is the chairman and CEO of OgilvyOne Worldwide.

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Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands...

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